Digital Campaign Manager

August 30, 2026

Remote

Lead

London, England, UK

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

The Digital Campaign Manager at Opus 2 will lead integrated digital marketing initiatives to drive pipeline and revenue growth. The role focuses on channels like LinkedIn, Demandbase ABM, display, and email to engage target accounts and move prospects through the buyer's journey.

Responsibilities

Plan and execute digital strategy supporting integrated campaign strategy to grow awareness, engagement, MQAs, and opportunities
Own and optimize LinkedIn advertising campaigns to drive awareness, engagement, and pipeline
Lead utilization and optimization of Demandbase as core ABM platform
Manage digital ad campaigns across display and social channels, testing creative and audience segments
Develop and manage email programs to engage contacts and move prospects through buyer's journey
Collaborate with content and design teams to develop digital ad creative and landing pages
Coordinate with regional campaign managers and marketing operations on ABM execution
Deploy digital marketing strategy to accelerate in-pipeline opportunities
Monitor, analyze, and report on digital campaign performance regularly
Stay current on digital marketing trends and platform updates

Requirements

5+ years of experience in B2B digital marketing, with strong focus on paid social and programmatic advertising, preferably in SaaS
Hands-on expertise with LinkedIn Business Manager for building, managing, and optimizing campaigns
Hands-on experience with Demandbase or comparable ABM platform, including intent data and account-targeted display advertising
Proven track record of achieving pipeline and ROI targets through digital campaign optimization
Experience with marketing automation and CRM platforms like HubSpot and Salesforce
Strong analytical skills with campaign dashboards, conversion data, and performance reporting
Expert at developing and executing integrated marketing plans combining digital and field tactics
Strong project management skills with ability to multitask and prioritize campaigns
Excellent written and verbal communication skills, effective in remote/virtual environments
Bachelor's degree in marketing, business, or related field, or equivalent work experience

Conditions

Contributory pension plan
26 days annual holidays, flexible working, and length of service entitlement
Health Insurance
Loyalty Share Scheme
Enhanced Maternity and Paternity
Employee Assistance Programme
Electric Vehicle Salary Sacrifice
Cycle to Work Scheme
Calm and Mindfulness sessions
A day of leave to volunteer for charity or dependent cover
Accessible and modern office space and regular company social events

LinkedInDemandbaseHubSpotSalesforcelegal tech

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