Digital Marketing Lead Ece

September 1, 2026

Hybrid

Lead

Warsaw, Poland

Important before applying

This job has conditions that may affect your decision to apply

English is required · C1 level

Description

UCB, a global biopharmaceutical company focused on neurology and immunology, is hiring a Digital Marketing Lead for the East Central Europe cluster based in Warsaw, Poland. The role drives omnichannel campaigns aligned with brand plans across therapeutic areas, working with local marketing, brand managers, and medical teams. The candidate will build and manage local digital solutions from KPI definition to ROI monitoring, collaborating with global omnichannel teams and external agencies.

Responsibilities

Implement and localize centrally developed EU omnichannel campaigns in line with local ecosystem insights, requirements, drivers, local regulations, and brand plan strategic imperatives
Build, implement, and manage local digital omnichannel solutions (projects & activities) in the ECE Cluster, from KPI and success definition to performance and ROI monitoring
Align and discuss local ECE Cluster digital initiatives, issues, and solutions with the Digital Business Excellence Partner Mid Markets to ensure coherent digital business transformation
Collaborate with IBM, digital factory, and other internal stakeholders in regular grooming sessions to enable development and/or implementation of locally created digital material
Analyse and track outcomes of omnichannel campaigns together with marketing brand teams and appropriate stakeholders to ensure ROI and warrant success of campaign KPIs
Leverage digital channels such as social media, CRM systems, websites, and digital education platforms to drive engagement and create unique customer journeys for HCPs and patients
Align omnichannel patient-focused solutions across the cluster markets and ensure integration of Patient Support Programs, UCBCares, and HCP Portals

Requirements

Bachelor's degree in business, digital marketing, digital communication, or life sciences (master's preferred)
3-4 years of relevant experience in a digital marketing environment
Experience working within multidisciplinary, cross-functional teams
Experience within Pharma is highly recommended
Content creation skills/Photoshop, product launch, SCRUM/agile, and change management experience are a plus
Strong comprehension of digital communication tools (programmatic advertising, website CMS, SFMC, Drupal, webinar tools)
Ability to develop and maintain internal and external networks
Understanding of compliance and regulatory guidelines
Ability to explain complex digital activities to less digitally savvy colleagues
Capability to develop and execute omnichannel campaigns aligned with brand strategy
Strong business planning, marketing campaign, and tactical execution skills
Ability to brief creative marketing agencies with a focus on ROI
Analytical skills to translate digital marketing data into business objectives
Ability to manage multiple media outlets and campaigns
Excellent written and verbal communication skills
Fluent in English; Polish and another East Central European language is a plus

Conditions

Hybrid-first work model with 40% of time spent in the office
Supportive and inclusive company culture with equal opportunities
Reasonable accommodation available during the hiring process

SFMCDrupalCRMpharmaPhotoshopSCRUM

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