Digital Marketing Manager

September 14, 2026

Remote

Lead

London, United Kingdom

Description

The company is seeking a Digital Marketing Manager to lead digital performance for a luxury hotel portfolio. The role involves developing and optimizing digital marketing strategies to increase brand awareness, drive direct bookings, and maximize ROI. Responsibilities include managing paid digital channels, analyzing data, and collaborating with stakeholders and agency partners.

Responsibilities

Develop and optimise digital marketing strategies aligned to commercial objectives
Lead paid digital activity across Paid Search, Performance Max, Paid Social, Display and Metasearch
Work closely with the Director of Marketing and digital agency partners to develop and execute effective paid digital strategies
Manage digital marketing budgets across direct channels and third-party platforms
Monitor campaign performance, analyse data and identify opportunities to improve conversion, acquisition costs and overall digital performance
Support hotel teams with F&B campaigns and local digital advertising
Identify opportunities to continually improve digital performance and return on investment

Requirements

Proven experience in a digital marketing or paid media role, ideally within hospitality, travel or leisure sector
Strong hands-on knowledge of Paid Search, Performance Max, Paid Social, Display and Metasearch
Understanding of the hotel booking journey and importance of driving direct bookings and reducing reliance on third-party channels
Experience managing and optimising significant digital marketing budgets
Highly analytical, commercially aware and comfortable interpreting performance data

Paid SearchPaid SocialDisplayhospitality

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