Digital Marketing Specialist

September 3, 2026

Remote

Senior

Warsaw, Poland

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English is required

Description

BPiON Group is seeking a Digital Marketing Specialist to develop and execute digital marketing strategies across multiple channels, driving demand and supporting business growth in an international B2B environment. The role involves SEO, GEO, PPC, content marketing, campaign management, analytics, and collaboration with internal teams and external partners.

Responsibilities

Develop and execute digital marketing strategies aligned with business goals.
Manage and optimize key digital channels including SEO, GEO, PPC, social media, website, and email marketing.
Define target groups, ideal customer profiles, and campaign priorities with the Marketing Director.
Identify new channels, technologies, and AI tools to enhance marketing reach and efficiency.
Ensure consistent brand positioning and communication across digital touchpoints.
Conduct global and local SEO and GEO activities to increase organic visibility and lead generation.
Manage PPC campaigns on Google Ads, LinkedIn Ads, and other platforms.
Perform keyword, competitor, and market analysis to identify growth opportunities.
Handle content calendar and distribution strategy with internal and external creators.
Support integrated marketing campaigns across multiple channels and markets.
Collaborate with Sales and Business Development to align marketing with sales pipeline.
Support ABM, lead nurturing, event promotion, and demand generation initiatives.
Manage cooperation with external agencies, freelancers, and partners.
Define and monitor key marketing KPIs, campaign results, and ROI.
Create and develop reporting dashboards and translate data into business recommendations.
Optimize campaigns and recommend budget allocation changes.
Present results, analyses, and recommendations to management and stakeholders.

Requirements

Minimum 5 years of experience in digital marketing, growth marketing, or demand generation, preferably in B2B, SaaS, technology, or professional services.
Practical skills in SEO, GEO, PPC, content marketing, and digital campaign management.
Good knowledge of marketing funnels, attribution, lead generation, and performance marketing.
Very good analytical skills to translate data into business recommendations.
Experience collaborating with agencies and external marketing partners.
Experience in multi-market activities across different countries or business units.
Knowledge of CRM, marketing automation, analytical and reporting tools.
Experience using AI tools for content creation, campaign management, and efficiency.
Excellent communication, organizational, stakeholder, and project management skills.
Proactive approach, responsibility, and ability to work independently in a dynamic international environment.

Conditions

Real impact on the company's digital presence and marketing strategy.
Position combining strategic responsibility with practical execution.
Opportunity to work on multiple markets and various digital channels.
Access to modern marketing tools and AI solutions.
Collaboration with experienced internal specialists and external partners.
Dynamic, international work environment with space for initiative and professional development.

CRMMarketing AutomationAI Toolstechnology

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