Digital Media Buying Senior Specialist

August 29, 2026

Hybrid

Senior

Warsaw, Poland

Important before applying

This job has conditions that may affect your decision to apply

Citizenship requirement appliesEnglish is required · C1 levelEnglish CV required

Description

Procter & Gamble is hiring a Digital Media Buying Senior Specialist in Warsaw to plan, execute, and optimize digital media campaigns across platforms like Meta Ads, TikTok Ads, and Google Ads, focusing on performance marketing and data-driven results.

Responsibilities

Preparing performance marketing campaigns with a particular focus on Social (Meta Ads, TikTok Ads) and Google Ads
Monitoring campaign results and continuously optimizing them according to established KPIs (like CPM, Reach, CTR, VTR etc.)
Preparing analyses, reports, and presentations regarding ongoing campaigns
Managing the media budget
Leading projects related to digital media campaigns and web analytics, including the implementation of new tools
Collaborating with multifunctional teams of Marketing Technologists, Digital Strategist, Planning Managers, ecommerce teams and brand teams
Preparation of test agendas, implementing innovations aimed at improving campaign performance

Requirements

Previous experience working as a performance/digital media buyer specialist, preferably in Paid Social or Google environment
Familiarity with the specifics, tools, and metrics of Meta/TikTok/Google Ads campaigns
Practical experience in managing and optimizing digital campaigns
Knowledge of Google Analytics, Google Data Studio, and/or other web analytics tools
Analytical thinking skills and ability to work with numbers
Creative in recommending solutions, independent, and responsible
Advanced proficiency in English and Microsoft Excel

Conditions

Meaningful work from Day 1 with impactful contribution
Continuous development and empowering culture with learning opportunities
Competitive compensation and benefits including pension, share purchase, medical care, etc
Flexibility with occasional work from home and flexible schedules

Meta AdsGoogle AdsGoogle Analyticsconsumer goodsGoogle Data StudioWeb Analytics Tools

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