Founding Growth Marketer

September 18, 2026

Office

Senior

Copenhagen

Important before applying

This job has conditions that may affect your decision to apply

Office-only work

Description

A founding growth marketing role for a new, currently stealth, AI-native B2B product. The hire will build the growth engine from scratch, owning performance marketing, AEO, SEO, website, growth analytics, creative strategy, visual identity, funnel optimization and brand. The role reports directly to the CEO and is hands-on from day one, running experiments at scale with an allocated budget. On-site work in Copenhagen with a base salary and a warrant package.

Responsibilities

Build the growth engine for the new, currently stealth, AI-native B2B product
Drive all growth initiatives across performance marketing, AEO, SEO, website, growth analytics, creative strategy, visual identity, funnel optimization and brand
Own the entire digital product growth, including funnel, positioning and self-serve onboarding
Act as the first GTM person on deck, hands-on from day one
Run experiments at scale and iterate with the engineering and product team daily
Talk to customers to validate positioning and onboarding
Consider trade-offs, take risks and think out-of-the-box
Use AI tools whenever it makes sense
Explore channels and build the playbook for scale as success and repeatability are achieved
Report directly to the CEO, who is heavily involved in product building and GTM

Requirements

Documented experience scaling a growth engine from very early days to multiple $millions ARR in an international marketing/growth role for a digital B2B product
Experience scaling a product into multiple international markets
Proven ability to create a brave and unique positioning, communication and growth strategy in a crowded space
Highly analytical, data-driven, hands-on and creative, with good taste
Likely background in DtC and e-commerce growth marketing, later adding B2B experience from SaaS or an AI product
Entrepreneurial spirit, hard-working, ship mentality and teamwork
AI-native, AI-first mindset and willingness to use AI tools
Growth mindset, creativity and core marketing attributes
Documented track-record of growing from 0 to 1 and then to 2, fast and with constraints

Conditions

Competitive base salary plus an attractive warrant package
On-site work in Copenhagen
Budget allocated to run experiments, increasing as validation and results are achieved
Real ownership — the ability to work as an entrepreneur in a startup within the company
Future personal growth opportunities as you succeed

SEOAEOai-native b2b saas

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