Global Consumer Growth Lead

September 16, 2026

Hybrid

Lead

Amersfoort, Netherlands

Description

Senior global role at FrieslandCampina defining the consumer growth model and leading transformation toward an integrated, data-driven acquisition ecosystem across markets. The position owns the Global Acquisition Blueprint connecting business strategy, consumer insights, media, data, Martech and AI-enabled capabilities. You shape the acquisition agenda, guide markets in execution and build a scalable growth engine delivering sustainable growth and measurable business impact for the Friso brand within Specialised Nutrition.

Responsibilities

Develop the Global Acquisition Blueprint and translate it into practical frameworks, playbooks and execution guidelines for markets
Define how paid, owned and earned media, CRM, eCommerce and offline touchpoints work together across the funnel
Establish a global KPI framework connecting acquisition, engagement and conversion to revenue and ROI
Using consumer data, funnel analytics and AI-driven insights, identify growth opportunities and improve investment decisions
Own the business perspective of the Martech ecosystem including CDP, CRM, engagement platforms, chatbots and AI-driven automation
Shape the Martech roadmap together with Global IT, Data and Insights, Media and market teams and support implementation and adoption
Provide practical tools, share best practices and promote a test, learn and scale approach to help markets improve capabilities and performance

Requirements

Bachelor's or master's degree in Marketing, Business, Digital, Data or a related field
15+ years of relevant experience in consumer journey, digital marketing, CRM, media, eCommerce or growth roles, ideally within an international B2C or FMCG environment
Proven experience in developing end-to-end acquisition strategies and improving funnel performance across paid, owned, earned, online and offline touchpoints
Recognized expertise across media effectiveness, attribution, performance analytics and the connection between consumer metrics, conversion, ROI and revenue growth
Experience in shaping or scaling Martech solutions such as CDP, CRM, engagement and automation platforms; knowledge of AI-enabled marketing is a strong advantage
Strategic and influential leader who can navigate complexity, align senior stakeholders and drive transformation and adoption across functions and markets

Conditions

Salary between €7,700 and €10,450 gross per month full-time depending on experience and fit for the role
Work week of 32 to 40 hours with 15% company bonus, 8% holiday allowance and a pension scheme
Hybrid working with flexible working hours, lease car and a train card
200 hours of annual leave with the option to buy or sell up to 40 hours
Laptop, phone and home office equipment to support flexible working
Wellbeing and inclusion initiatives including health support and employee assistance programs
Training, coaching and internal career opportunities for personal and professional development

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