Growth Lead

September 21, 2026

Remote

Lead

Madrid, Spain

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

The Growth Lead role is focused on taking full ownership of marketing execution end to end. It involves running acquisition campaigns across paid media, email, WhatsApp and landing pages, coordinating the paid media agency and clearing funnel bottlenecks. This is an execution-heavy position rather than a brand or long-term vision role, with direct access to leadership and active markets in Spain, France and Germany.

Responsibilities

Lead the execution of the acquisition strategy: paid media, nurturing, email, WhatsApp and landing pages
Coordinate the paid media agency, supervising, demanding quality and co-executing instead of delegating and forgetting
Ensure experiments have structure before launch and that results translate into decisions
Detect funnel bottlenecks from the QR to the orientation call and from the demo to the close, and propose concrete interventions
Prioritize what is executed, in what order and with which resources
Work with the CRM Specialist to understand which channels and campaigns generate the highest quality customers
Set the analytical and execution standard for the team so junior profiles learn how to think and how to measure
Act as the link between leadership and execution, translating strategy into concrete tasks and reporting results
Accelerate the resolution of funnel problems that have been unresolved for months

Requirements

5+ years of experience in digital marketing, growth or demand generation
Hands-on experience managing acquisition campaigns end to end, not only reporting on them
Experience with top online marketing agencies or digital product companies and large consumer-goods brands
Strong analytical judgment: understanding of unit economics, the difference between a good CPL and a good CAC and campaign ROI
Ability to prioritize and coordinate when many tasks are urgent
Real proactivity: detecting the problem, proposing the solution and executing it
Experience with nurturing and long decision cycles in long-cycle LeadGen models
Hands-on mastery of Meta Ads and Google Ads at real management level, not only supervision
Experience with email and WhatsApp campaigns and nurturing
Experience with HubSpot or an equivalent CRM
Fluent English and Spanish; French or German is a plus
Care for brand aesthetics and fit with a strongly defined design identity

Conditions

Direct access to the company leadership
Real responsibility over marketing execution
Active markets in Spain, France and Germany
Goal of setting the marketing execution standard within 12-18 months
Not a strategic brand or long-term vision role; that area is led by the Head of Marketing
Location: Madrid, Spain

Meta AdsGoogle AdsHubSpotCRMPaid MediaEmailWhatsAppдизайнProactividad

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