Growth Marketing - B2B SaaS

August 31, 2026

Office

Middle

Paris, France

Important before applying

This job has conditions that may affect your decision to apply

Office-only workEnglish is required

Description

The Growth Marketing role at Wink involves building and deploying an effective marketing strategy to generate visibility, business opportunities, and value for prospects and clients. The candidate will work closely with Sales, Product, Customer Support, and Data teams, focusing on performance-driven marketing initiatives with a strong emphasis on HubSpot for segmentation, nurturing, automation, lead scoring, and pipeline contribution.

Responsibilities

Structure and drive the acquisition strategy
Pilot inbound and outbound campaigns on digital and event channels
Structure segmentation, lead scoring, and nurturing in HubSpot
Implement, track, and optimize marketing automation workflows
Track campaign contribution to commercial pipeline
Identify improvement levers to increase quality and volume of generated opportunities
Pilot acquisition channels
Coordinate campaigns with media partners, especially on SEA and social ads
Contribute to SEO, SEA projects, and website evolution
Track marketing performance via dashboards
Optimize setups for ROI
Participate in creating B2B content adapted to different buying cycle stages
Contribute to upsell and cross-sell topics
Identify upsell opportunities: higher plans, premium features, new uses
Work with Sales and Customer Success teams to deliver the right messages to clients
Actively track product roadmap to present value simply, clearly, and relevantly
Understand and leverage Wink's partner ecosystem

Requirements

Master's degree or equivalent
Around 2 years of experience in marketing, growth, acquisition, or CRM, including internships
Mastery of HubSpot, including segmentation, workflows, nurturing, lead scoring, and performance tracking
Good understanding of B2B acquisition challenges
Experience with inbound and outbound campaigns
Comfortable with dashboards, marketing KPIs, and tracking contribution to pipeline
First experience with CMS and good understanding of website-related issues
Ability to write clear, concise, and business-oriented B2B content
Understanding of graphic design chain and ability to write design briefs; proficiency in Figma is a plus
Creative, autonomous, and structured
Careful in managing tasks: meets deadlines, documents actions, and knows when to escalate
Fluent French and conversational or professional English level
Fully comfortable with AI tools
B2B SaaS experience is a real plus
First experience in a commercial or customer-facing environment is also appreciated

Conditions

Access to discounts
Afterworks
Meal card
Flexible hours

HubSpotFigmaCMSrecruitment

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