Growth Marketing Manager

August 30, 2026

Remote

Senior

Paris, France

Important before applying

This job has conditions that may affect your decision to apply

English is required · C1 level

Description

Activate Games France is expanding an immersive action game concept in Europe, holding master franchises for five countries. We seek a Growth Marketing Manager to lead all marketing efforts from acquisition to retention in a founding role. This position offers full ownership of strategy in a fast-paced, growing environment.

Responsibilities

Define multichannel acquisition strategy including paid media, social, and local SEO
Build and pilot influencer strategy with identification, briefs, activation, and performance tracking
Manage media and creative agency, challenge assets and performance
Define creative strategy and coordinate production partners
Construct go-to-market for each new site opening with local strategy, launch plan, and activation planning
Identify and activate local partnerships with CE, neighborhood committees, and corporate partners
Coordinate marketing operations for openings with on-site teams
Manage marketing for existing sites in parallel
Optimize booking funnel through A/B testing, UX, copy, pricing, and bundles
Create and improve conversion-oriented landing pages
Ensure quality tracking and data using GA4, UTMs, and events
Build retention strategy with automated emails and commercial animation calendar
Deploy CRM workflows
Manage Reward Program strategy
Analyze cohorts, identify power users and upsell levers
Track key AARRR funnel KPIs
Implement simple, actionable, data-driven reporting
Recommend, test, and scale successful initiatives

Requirements

5 years in B2C growth marketing
Experience managing agencies and freelancers
Proficiency in AARRR funnel
Paid media, CRM, analytics, CRO skills
Influencer strategy for micro and macro profiles
Analytical and data-oriented approach
Fluent in French and English, Spanish is a plus

Conditions

Be the sole marketer with total ownership of the perimeter
Launching context requiring simultaneous building and management
Ad-hoc travel to sites in IDF and for openings
Fast-evolving environment with constant arbitration

Paid mediaCRMGA4gamingCROAnalytics

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