Growth & Partner Marketing Manager

September 15, 2026

Hybrid

Senior

Barcelona, Spain

Description

Top Doctors Group is a HealthTech company operating in 10 countries that connects patients, healthcare professionals, and providers through digital platforms serving over 1 million monthly users. The Growth & Partner Marketing Manager will lead B2B marketing strategy for the Spanish market, managing a team of two specialists and reporting directly to the CMO. The role combines strategic vision with hands-on execution across multichannel campaigns, go-to-market plans, and partner growth initiatives in the healthcare sector.

Responsibilities

Plan and execute B2B multichannel campaigns including paid advertising, email, social media, web, and events to generate leads and drive partner acquisition, engagement, and activation in Spain
Design and execute go-to-market plans for multiple brands including product launches, brand activations, and new services targeted at doctors, clinics, hospitals, and healthcare partners
Use data and commercial intelligence to identify growth opportunities, optimize customer acquisition strategies, and improve marketing efficiency across all funnel stages
Analyze campaign performance, customer behavior, pipeline metrics, and market trends to derive actionable insights and continuously improve marketing ROI
Collaborate with Sales and Product teams on pricing strategies, commercial offers, and value propositions based on market research and competitive analysis
Lead, mentor, and develop the team ensuring execution is aligned with brand objectives and growth priorities
Coordinate internal specialists in Design, Email Marketing, and SEO, and manage external paid media agency to deliver high-quality brand-aligned campaigns
Collaborate closely with Sales and Business Development to align marketing actions with pipeline and revenue objectives
Conduct market and competitive research to adapt messaging, positioning, and commercial strategy to healthcare and digital health sector evolution
Analyze industry trends, pricing strategies, and customer needs to identify new business opportunities and propose data-driven marketing initiatives
Drive a culture of experimentation and continuous learning with new ideas, technologies, and AI-based marketing approaches

Requirements

4+ years of experience in B2B Marketing, Growth Marketing, or Demand Generation, ideally in SaaS, tech, digital services, or marketplaces
Proven experience generating qualified leads and driving pipeline growth through multichannel marketing campaigns
Previous experience leading or mentoring marketing professionals and supporting their development
Strong command of digital and performance channels: paid advertising on search and social media, LinkedIn, email marketing, SEO, landing page optimization and CRO
Experience with Microsoft Dynamics CRM, Google Ads, Meta Ads, LinkedIn Ads, and GA4
Experience collaborating with external agencies and multidisciplinary teams in dynamic environments
Analytical and data-driven mindset with ability to analyze results, optimize campaigns, and make data-informed business decisions
Native or professional level Spanish

Conditions

Hybrid work model
Full-time schedule: Monday to Thursday 9:00–18:30, Friday 9:00–15:00
Birthday day off
Flexible compensation and employee benefits
Relocation support possible for British citizens
Health service discounts
International, collaborative work environment

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