Growth & Performance Marketer

September 17, 2026

Hybrid

Middle

Madrid, Zaragoza, Spain

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

The hiring team behind a SaaS platform for vacation rental and flexliving management is looking for a Growth & Performance Marketer who combines analytical judgement with hands-on execution. The product integrates officially with Booking.com, Airbnb, Vrbo and Google and serves customers across Spain, Italy and Portugal. The role owns paid media campaigns, a continuous experimentation programme, landing pages, funnel analytics and SEO/GEO/SEM. Deep understanding of the business and of core SaaS metrics is expected from day one.

Responsibilities

Plan, execute and optimise campaigns on Google Ads, Meta Ads, LinkedIn Ads and other B2B acquisition platforms, managing the paid media budget together with the Head of Marketing
Design and run a continuous experimentation plan to improve acquisition, conversion and retention
Build and optimise landing pages and microsites in Webflow or similar tools such as Lovable and Framer, identifying and executing conversion improvements
Analyse the full acquisition funnel — campaigns, audiences, creatives and channels — and turn learnings into concrete actions
Build dashboards and track key indicators: CAC, LTV, ROAS, conversion rate, recurrence and profitability per channel
Collaborate closely with the rest of the Marketing team and with product and sales teams to align messages and offers
Keep the website updated with content covering new SaaS releases, working with vibe coding
Work on SEO, GEO and SEM
Monitor phishing ads targeting the company domain and report incidents

Requirements

3–5 years of experience in digital marketing with a focus on performance and customer acquisition
Solid knowledge of digital strategies and channels: SEM, SEO, GEO, Paid Media, Retargeting, CRO and conversion optimisation
Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Search Console and other campaign and analytics platforms
Proficiency with vibe coding and website builders such as Webflow, Lovable and Framer for landing pages and microsites
Advanced knowledge of AI tools applied to marketing, currently Claude
Previous experience in a SaaS company or a B2B environment
Degree in digital marketing, communication or a similar field
Functional English to consume documentation and third-party tools
Nice to have: experience in startups or mid-sized scale-ups
Nice to have: advanced Adobe Creative Suite skills (Photoshop, Illustrator, Premiere or similar)
Nice to have: experience with HubSpot or other marketing automation tools
Nice to have: knowledge of frontend development
Nice to have: knowledge of the tourism sector

Conditions

Permanent contract with a 3-month probation period
Hybrid model: 1 day per week in the office in Madrid or Zaragoza
23 working days of vacation per year worked
Reduced working hours in August

Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsSearch ConsoleWebflowLovableFramerClaudeSEOSEMGEOCRORetargetingHubSpotAdobe Creative Suitesaas / vacation rental (travel tech)

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