Head Of Brand & Customer Marketing - M/F

September 23, 2026

Office

Head

Париж, Франция

Important before applying

This job has conditions that may affect your decision to apply

Office-only workEnglish is required

Description

A European online marketplace for DIY, home and garden with over 5,000 merchants and 11 million references, operating across 6 markets. The company is hiring a Head of Brand & Customer Marketing to cover a maternity leave from November 2026 to September 2027. Reporting to the CMO and based in Paris, the role leads a 20-person European team covering brand and studio, commercial animation and merchandising, B2B/B2C customer marketing and app marketing. It owns customer and brand strategy, commercial activation, creative direction and B2B marketing.

Responsibilities

Define and build customer strategies for B2C and B2B
Manage the strategy and operational execution of commercial sales animation
Enhance brand awareness, consideration, and preference
Ensure a holistic connection between the brand, commercial peaks, and customer experience on websites and apps
Represent marketing decisions to CMO, COO, and CEO
Develop the active customer base, including new and repeat customers
Increase average order value, purchase frequency, and repeat purchase share
Grow the margin generated per customer
Monitor and close the 2026 budget, formulate and consolidate the 2027 budget
Plan European commercial peaks and activations considering budget, impact, and ROI
Promote priority products, services, and categories on each web and app platform
Work with Tech and Data teams on improving customer experience on the website and in the app
Provide clear creative direction to the Brand & Studio division on all European markets
Curate the brand platform, creative strategy, major brand and commercial campaigns, social media, and influencer marketing
Responsible for B2B marketing and a separate plan for acquiring professional customers and stimulating their repeat purchases

Requirements

Experience in marketing for 10–15 years in a pure player, marketplace, or retail network with strong e-commerce
Experience in a leadership or senior role in customer marketing, brand marketing, or integrated marketing
Experience managing a large multidisciplinary international team
Experience working in a digital environment and in transformation conditions
Strong customer and business culture, ability to link marketing investments with measurable results
Sense of creativity, customer experience, and brand integrity
Fluent English is mandatory due to the European scope of the role and teams in France, Italy, and Spain

Conditions

Based in Paris, 17th arrondissement
Fixed-term contract covering maternity leave, from November 2026 to September 2027
Direct reporting to CMO and role as a key member of the marketing team
European team of 20 people, distributed across France, Italy, and Spain
Close collaboration with Commerce, Tech, and Data teams

Brand marketingCustomer marketingB2CB2BCRMe-commerce / marketplace (diy, home & garden retail)

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