Marketing Automation Specialist (De)

September 18, 2026

Remote

Middle

Warsaw, Poland

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

Kinguin is a digital entertainment marketplace founded in 2013 with over 20 million users, offering video games and computer software and supporting the esports scene. The company is hiring a Marketing Automation Specialist to own and optimise direct marketing campaigns for the German market. The role centres on email, web push and popup channels, using A/B testing, performance analysis and AI tools to grow engagement, conversions and subscriber bases. Remote work with flexible hours, monthly bonuses and a broad benefits package are offered.

Responsibilities

Own end-to-end execution and optimisation of direct marketing campaigns on the German market
Run campaigns across email, web push and popup channels
Analyse campaign performance and run A/B tests to improve engagement and conversion
Collaborate with other marketing teams on targeting and cross-channel campaigns
Conduct competitive analysis and identify opportunities to improve campaign performance
Manage product feed data required for product-based campaigns
Drive email and web push active subscriber growth
Implement AI solutions to increase team efficiency and accelerate time-to-market for campaigns

Requirements

Native-level German and strong English communication skills
Experience in CRM, marketing automation, digital marketing or a similar role
Experience with campaign optimisation, A/B testing and performance analysis
Strong understanding of KPIs such as CTR, CR, AOV, bounce rate, revenue and unsubscribe rate
Data-driven, proactive approach and ability to work independently
Experience with AI tools and solutions

Conditions

Remote work within flexible hours
Monthly bonus opportunities tied to marketplace results
Seniority bonuses
Private Medical Healthcare (Enel-med)
Life Insurance (PZU) with possibility of group insurance
Online Benefit Platform (120 points = 120 PLN on MyBenefit)
Mental Health Platform (Nilo)
Sports Card (Multisport)
Two 50% discount codes for the marketplace
Recruitment process: people interview 45-60 minutes, hiring manager interview 30-60 minutes, feedback and decision

CRMEmail marketingWeb pushPopupA/B testingAI toolsProduct feedgaming / digital entertainment marketplace

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