Marketing Cloud Technical Solution Specialist

September 15, 2026

Office

Middle

Barcelona

Important before applying

This job has conditions that may affect your decision to apply

Office-only work

Description

Business Insights is hiring a Marketing Cloud Technical Solution Specialist to work on a project for a major international hotel chain based in Barcelona. The role involves optimizing and evolving the Salesforce Marketing Cloud platform, transforming guest data into personalized automated experiences. The specialist will coordinate technical integrations with CRM, booking engines, websites and mobile apps while ensuring email channel health and GDPR compliance.

Responsibilities

Design and structure Data Extensions and the contact model within Salesforce, ensuring agile clean and efficient segmentation
Create and maintain automated flows in Journey Builder and Automation Studio including welcome journeys abandoned cart recovery and other automated communications
Implement advanced personalization logic and dynamic content using AMPscript and SQL adapting communications to each customer history and profile
Create and manage WYSIWYG templates editable directly from Salesforce Marketing Cloud enabling team autonomy in content generation
Coordinate integration of Salesforce Marketing Cloud with other corporate systems such as hotel CRM booking engine website and mobile app
Support activation of audiences and segments from Salesforce Data Cloud or Data 360
Monitor technical health of the email channel including IP reputation deliverability opt-out management and GDPR compliance
Act as internal technical reference for the Email Marketing team resolving issues and optimizing HTML and CSS templates
Enable the team to execute campaigns faster more autonomously and more efficiently

Requirements

3-5 years of experience in technical or consulting roles related to Salesforce Marketing Cloud
Solid experience managing, cross-referencing and segmenting databases using SQL
Ability to implement advanced personalization logic using AMPscript or similar technologies
Technical mastery of Journey Builder, Automation Studio and Contact Builder
Knowledge of HTML and CSS oriented to ensure correct email rendering across different devices
Experience working with automations, journeys and personalized communications
Ability to understand a business need and transform it into an efficient technical solution
Analytical, resolute, organized and results-oriented profile
Residence in Barcelona or surroundings with full availability for on-site work

Conditions

Strategic project with direct impact on customer experience personalization and eCommerce channel evolution
Centralized Marketing team with high investment volume and room for technical growth
Stable environment with strong professional development opportunities
Office located near L'Illa Diagonal in well-connected area of Barcelona
Long-term project with job stability
Continuous training on latest tools and trends from leading Salesforce partners
Permanent contract with private health insurance and flexible compensation

Salesforce Marketing CloudAMPscriptSQLJourney BuilderAutomation StudioContact BuilderHTMLCSSData ExtensionshospitalitySalesforce Data CloudGoogle AnalyticsLooker Studio

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