Marketing Data Analyst

September 8, 2026

Hybrid

Senior

Amstelveen

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English is required

Description

As a Senior Marketing Data Analyst at KPMG, you will drive data-driven marketing strategies by developing measurement frameworks, optimizing dashboards, and analyzing performance to support commercial results. The role involves collaborating with multidisciplinary teams to translate data into actionable insights.

Responsibilities

Develop and optimize measurement strategies, tracking, and tagging
Design and automate dashboards and reports in Power BI
Combine and structure data sources for insights on customer behavior
Monitor KPIs, analyze trends, and recommend campaign optimizations
Prepare forecasts, scenario analyses, and business cases
Promote data-driven practices through knowledge sharing and best practices

Requirements

8 years experience in marketing analytics, data analysis, or similar role
Experience with marketing data, digital channels, and web analytics
Knowledge of tracking, tagging, and measurement plans (Google Tag Manager, Adobe Launch, GA4)
Strong analytical skills and proficiency in Power BI, Excel, SQL
Affinity with generative AI and motivation to apply it in work

Conditions

Gross monthly salary between €3,800 and €5,000 plus variable performance bonus
30 vacation days with option to buy/sell more
Hybrid working model with home and office
Fully equipped home workspace
Travel reimbursement or NS business card
Laptop and iPhone
Extensive training and development programs
Diversity networks and vitality activities
Social events and team outings

Power BIGoogle Tag ManagerSQLprofessional services

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