Marketing Director

September 14, 2026

Remote

Lead

Belgrade, Serbia

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English is required

Description

SportSpired Games is seeking a Marketing Director to lead the global marketing strategy for their next-generation AAA sports simulator. This leadership role involves defining product positioning, building the marketing team, and driving player acquisition across global markets. The ideal candidate has 5+ years of leadership experience in gaming marketing with expertise in brand and performance marketing.

Responsibilities

Define and execute the global marketing strategy for the company and its products
Lead go-to-market planning for game launches, major updates, and live-service initiatives
Own product positioning, messaging, and brand development
Build and lead the marketing team, including hiring, mentoring, and performance management
Manage integrated marketing campaigns across performance, influencer, PR, social, and partnership channels
Drive audience growth, player acquisition, engagement, and retention initiatives
Develop and manage marketing budgets, forecasts, and ROI frameworks
Oversee market research, competitor analysis, and audience insights
Collaborate closely with Product, Development, Community, Analytics, and Executive teams
Represent the company at industry events, conferences, and partner meetings

Requirements

5+ years of leadership experience in gaming marketing
Proven track record launching and operating PC and/or Console games on global markets
Experience building and managing high-performing marketing teams
Strong expertise in brand marketing, performance marketing, influencer marketing, and go-to-market strategy
Experience with Premium and/or Free-to-Play products
Strong understanding of player acquisition, retention, monetization, and lifecycle marketing
Experience managing marketing budgets and measuring campaign effectiveness
Strong analytical skills and understanding of key gaming KPIs (CPA, LTV, ROI, retention, conversion, ARPU)
Excellent communication, presentation, and stakeholder management skills
Professional English proficiency

gaming

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