Marketing Manager (SaaS-B2B)

September 4, 2026

Remote

Senior

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English is required

Description

Timup, a recruitment consultancy, is helping a tech startup to build its marketing function from the ground up. The Marketing Manager will be responsible for creating and executing content and demand generation strategies targeting technical and executive audiences in the SaaS B2B market.

Responsibilities

Design and execute company content and marketing strategy
Create high‑value technical content for target audiences
Translate complex tech concepts into engaging materials
Manage LinkedIn presence and other digital channels
Produce content for product launches, use cases, videos, web and sales assets
Run acquisition campaigns (SEO, SEM, Google Ads)
Collaborate with external PR agency for brand positioning and events
Analyze marketing impact and continuously optimize strategy

Requirements

Experience in B2B marketing, preferably in tech or software
Ability to generate technical content for CIOs, CTOs, AI engineers
Strong understanding of complex technology products
Experience creating content for LinkedIn, web, blogs, newsletters
Knowledge of SEO, SEM, Google Ads and digital marketing
Proficiency with AI tools in daily workflow
High level of English, both written and spoken
Self‑motivated, ownership mindset and ability to work autonomously

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Marketing Manager (SaaS-B2B)

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