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Description
Marketing Operations Specialist responsible for building and launching campaigns, email programs, and landing pages in a marketing automation platform. The role owns execution end-to-end from request triage through go-live, including QA, data hygiene, and stakeholder communication. This position operates within a large enterprise SaaS company ($300M ARR) serving Fortune 500 clients in the GRC intelligence space.
Responsibilities
Building campaigns, emails, and landing pages in marketing automation platform (Marketo): quick-turn sends, internal comms, form and landing-page changes, and list pulls
Executing marketing emails and campaign builds across marketing automation platform and other campaign tools
Building emails and governing email build platform to maintain on-brand and on-spec
Serving as first point of contact for campaign, email, and ops requests: triaging, spec'ing, and routing them
Owning the marketing operations calendar — launch timing and asset readiness across teams
Supporting tactical execution on projects — pulling data, building assets, running QA, and handling hands-on work to move GTM initiatives forward
Communicating clearly and proactively with stakeholders on status, timelines, and trade-offs
Running the QA gate across marketing tools and making ship/no-ship calls on routine work against agreed standards
Running recurring data hygiene: dedupe passes, list cleanup, and data-quality monitoring
Documenting campaign ops work and maintaining runbooks, SOPs, and process docs; writing briefs and tracking delivery for agency-routed work
Using AI tools where helpful to optimize marketing workflows
Requirements
2–4 years in a marketing operations or coordination role
Working experience with a marketing automation platform (Marketo preferred) and Salesforce
Genuine attention to detail and pride in clean, error-free output
Strong coordination and communication skills; comfortable juggling multiple deadlines
Knowledge of email best practices
Conditions
Compensation varies based on physical location (regional tier system)
Background checks are required for employment consideration
MarketoSalesforceenterprise software / grcGDPR/CCPA and data-management best practicesModular email build platforms (Knak, Stensul, or similar)AI tooling in marketing workflows
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