Omnichannel Lead

September 13, 2026

Hybrid

Lead

Warsaw, Poland

Important before applying

This job has conditions that may affect your decision to apply

English is requiredDegree required

Description

Baxter’s Omnichannel Strategy & Enablement Team is growing, and we are looking for an Omnichannel Lead to help develop and implement customer-centric omnichannel strategies. Leveraging data, AI-powered capabilities, and emerging technologies, you will scale campaign planning and optimization across customer touchpoints.

Responsibilities

Support efforts to leverage segmentation to create personalized cross-promotional opportunities
Assist with interpretation of customers’ behaviors and collaborate on creative ways to increase revenue
Evaluate data and translate into business insights to inform strategy
Keep abreast of the rapidly changing landscape and propose testing plans
Collaborate across teams to analyze programs performance and make data-driven recommendations
Lead the exploration and adoption of AI and emerging technologies to scale campaign planning
Collaborate with Marketing, Commercial Excellence, Digital, and IT teams to evaluate AI-powered solutions
Collaborate and share best practices and lessons learned across the organization

Requirements

Bachelor's degree in marketing, advertising, business or related field
Solid experience (5+ years) from a similar position
Experience growing revenues and measuring impact metrics
Strong analytical skills in data management and reporting software
Experience leveraging AI-enabled marketing tools
Excellent organizational, communication, presentation, and analytical skills

Conditions

Permanent contract after 3 months
Competitive salary
Annual bonus
Medical Care
Life Insurance
Christmas bonus
Co-financing for corrective glasses and lenses
Newborn baby bonus
Employee Stock Purchase Program
PPE program
Holiday allowance
Theater tickets at a reduced price
Educational support
2 additional days off (conditional)
Employee referral program
Multisport card
Cafeteria-style plan
Annual Award
Lifelong learning opportunity
Friendly atmosphere
Hybrid working model (3 days on Site)
Attractive office location

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