Online Marketing Principal Analyst

September 21, 2026

Hybrid

Lead

Barcelona

Description

The world's leading travel subscription platform is looking for an experienced Online Marketing Analytics Manager to join its Online Marketing Data Analyst team in Barcelona. The role focuses on solving complex measurement challenges, leading end-to-end analytical projects and driving data-informed decisions about marketing investments. You will partner with media stakeholders, Data Engineering and Tracking teams to improve the marketing data landscape and enable new reporting views, datasets and data sources. The position follows a hybrid home-office model focused on outcomes.

Responsibilities

Partner with media stakeholders to understand business objectives and identify where measurement or deeper analysis can improve decision-making
Independently lead end-to-end analytical projects, from translating business problems into structured analytical approaches through analysis execution, insight generation and stakeholder communication
Present evidence-based recommendations, clearly articulating expected business benefits, trade-offs, risks and limitations, and drive their adoption across the business
Proactively identify and propose new analytical projects, experiments and optimisation initiatives that improve business performance
Oversee the design of a cross-platform test-and-learn agenda and support its implementation
Develop measurement plans and analytical frameworks to evaluate the effectiveness of marketing investments
Work closely with Data Engineering to continuously improve the marketing data landscape by enhancing data quality, reliability and completeness and enabling new reporting views, datasets and data sources
Collaborate with the Tracking and Data Activation teams to strengthen the quality, availability and usability of marketing data across platforms

Requirements

At least 8 years of experience in Marketing Analytics, ideally within a high-growth, fast-paced environment
Strong SQL skills, including writing efficient, complex queries across large datasets
Strong Python skills for data processing, analysis, automation and data visualisation
Experience designing and conducting complex analytical projects from problem definition through to business recommendation
Strong analytics knowledge, with the ability to select and apply appropriate analytical methodologies to different business questions
Experience with experimentation and causal measurement techniques such as A/B testing, incrementality measurement, causal inference or quasi-experimental methods
Ability to identify patterns, opportunities and optimisation levers through proactive exploration of large and complex datasets
Ability to balance measurement rigor with pragmatic business constraints
Experience communicating analytical findings to senior stakeholders and influencing strategic business decisions
Ability to independently own complex analytical initiatives involving multiple stakeholders
Experience with marketing platforms such as Google Ads, Apple Search Ads, Youtube, Meta, TikTok and tools like GA4, Appsflyer, AppTweak or similar is beneficial but not essential
Demonstrated comfort using practical AI tools such as Gemini or other AI-powered assistants
Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into workflows
Ability to effectively leverage AI tools to streamline processes and enhance productivity
Enthusiasm about continuously learning and quickly adapting to new AI features and capabilities

Conditions

Compensation package with Prime Plus membership, competitive salary and benefits, flexible benefits and performance-based bonuses
Relocation support and premium equipment with role-based selection options and device ownership through the equipment lifecycle program
Free Coursera access, soft skills workshops, tech training, leadership development and an onboarding program
Personalised career paths and the eVOLVE Program with internal mobility opportunities for horizontal career changes and promotions
Hybrid home-office model focused on outcomes with freedom and flexibility
After-work events, padel tournaments, parties, communities, no dress code and free fruit, coffee and tea at the offices
Agile mindset environment with recognition at our core
Additional perks such as a birthday day off, discounts and partnerships

SQLPythonGA4AppsFlyerAppTweakGoogle AdsMetaTikTokA/B testingtravel / travel subscriptionApple Search AdsYouTubeGemini

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