Partner CRM Manager

September 3, 2026

Remote

Middle

Amsterdam, Netherlands

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English is required

Description

We are seeking a CRM Lifecycle Manager to own and execute impactful lifecycle communications for our partners and couriers globally. The role involves building and deploying journeys in Salesforce Marketing Cloud, orchestrating multi-channel campaigns, and analyzing performance to drive engagement and activation. You will collaborate with regional teams to ensure clear communication and timely rollouts.

Responsibilities

Journey Building & Execution: Set up, test, and deploy key lifecycle journeys inside SFMC Journey Builder
Campaign Orchestration: Apply precise segmentation and multi-channel messaging (Email, Push, In-App) via ready-to-use data extensions to reach targets effectively
Performance Monitoring & Optimization: Review journey metrics via tracking dashboards to run structured A/B tests and raise the bar on overall conversion rates
Stakeholder Coordination: Collaborate with regional and central operational teams to align content, ensure clear communication, and execute timely rollouts
Process Improvement: Maintain strict QA standards and partner with the broader CRM team to simplify execution workflows

Requirements

Hands-on SFMC Experience: Practical experience building, testing, and launching campaign automations within Salesforce Marketing Cloud
Lifecycle & Partner Understanding: Good understanding of the lifecycle principles, multi-channel execution, and audience segmentation
Commitment to Excellence: A methodical approach to QA, campaign testing, and execution details, staying committed to achieving ambitious goals
Data & Analytics Aptitude: Comfort with performance reporting tools and campaign metrics to continuously optimize journey performance
Effective Communication & Collaboration: Strong stakeholder communication skills with a proactive, responsible approach to managing timelines and dependencies

Conditions

Dynamic and fast-paced international environment
Focus on customer-first culture and values-driven work
Inclusive culture encouraging diversity of people and thinking

Salesforce Marketing CloudSFMC Journey BuilderData Extensionsdelivery

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