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Office-only workEnglish is required
Description
HappyRobot is a Y Combinator (S23) and a16z-backed AI infrastructure company building autonomous AI workforces for enterprises, starting in logistics. They are hiring their first dedicated Performance Marketing hire to join the Growth team based in Madrid. The role owns paid acquisition strategy, execution, and performance across the full funnel from awareness to pipeline, with a clear path to building and managing a team as spend scales.
Responsibilities
Develop and execute paid acquisition strategy across Google, LinkedIn, and other relevant channels
Own campaign planning, budget allocation, optimization, and reporting end-to-end
Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
Partner with design and content to build high-converting ad creative and landing pages
Set up and maintain tracking, attribution, and performance dashboards for company-wide visibility
Collaborate with Sales and RevOps to ensure paid pipeline is properly tracked, qualified, and handed off
Test and scale new channels as audience and go-to-market motion evolve
Lay the groundwork for a performance marketing team and hire and manage that team over time
Requirements
4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS
Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta
Strong analytical skills with deep understanding of attribution, tracking, and experimentation
Comfort working in a fast-paced environment with shifting priorities and high urgency
Ability to write concise effective ad copy and collaborate with designers and landing page teams
Good taste and basic design skills; ability to leverage AI tools to move faster
Experience marketing to logistics, supply chain, or industrial/operations enterprise buyers (nice to have)
Familiarity with marketing automation and attribution tools such as HubSpot, Salesforce, GA, tag managers (nice to have)
Conditions
Office-based role in Madrid, Spain
Comprehensive benefits including healthcare, dental, and vision coverage
Competitive salary plus equity in a high-growth startup
Ownership and autonomy over projects with encouragement to ship
Google AdsLinkedIn AdsMeta AdsHubSpotSalesforceGAai / enterprise saas
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