Performance Marketing Specialist

September 16, 2026

Remote

Senior

Warsaw, Poland

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

DataWalk is an enterprise data and analytics platform with a Knowledge Graph, serving law enforcement agencies and Fortune 500 companies. The company seeks a Performance Marketing Specialist to own all paid media channels across EU and US/CA markets. The role goes beyond bid optimization — it involves full channel ownership, demand generation strategy partnership, and experimentation with emerging AI-native ad platforms for a high-value enterprise B2B product.

Responsibilities

Set up, run and optimize Google Ads, Microsoft Ads, LinkedIn Ads, X and programmatic daily as one coherent programme
Run two to three campaigns simultaneously across EU and US/CA markets including named ABM target lists
Own cost per qualified opportunity metrics with a clear read on each channel pipeline contribution
Evaluate and enter emerging platforms including ChatGPT Ads and other AI-native placements
Monitor search and answer-engine trends and turn them into SEO/AEO briefs with acquisition potential
Optimize articles in WordPress and recycle best-performing pieces into paid campaigns
Maintain attribution and reporting in HubSpot, GA4 and GTM for a single defensible view
Automate repetitive campaign and reporting work with LLM-based tooling

Requirements

Proven track record in paid acquisition, ideally in B2B with long sales cycles and a small high-value target audience
Hands-on experience with Google Ads, Microsoft Ads and LinkedIn Campaign Manager
Comfortable working in GA4, GTM and a CRM with HubSpot preferred
Programmatic and ABM platforms are a plus
Ability to take a channel from initial setup to steady state independently
Good command of English and Polish sufficient for effective communication within a global team
Bachelor's degree in Marketing, Business, Computer Science or a related field

Conditions

Work remotely in a flexible independent work environment
Competitive compensation and access to professional development tools
Growth opportunities in a dedicated and passionate team
Direct impact on global expansion of a fast-growing investigative analytics company

Google AdsLinkedIn AdsGA4HubSpotGTMenterprise analytics / investigative intelligenceProgrammaticABMChatGPT Ads

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