Senior CRM Manager - Automation & AI

September 17, 2026

Remote

Senior

Madrid, Spain

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

The company is the #1 entertainment platform for young kids, with 20 million families returning every month, and is looking for a Senior CRM Manager to own the CRM domain end to end across email, push and in-app messaging. The role is centred on building the automation and AI layer that keeps communication personal at scale, from adaptive journeys to AI-generated content. You will own the CRM roadmap, priorities and the projects that run across Product, Data and Design.

Responsibilities

Own and evolve the Braze setup: canvases, journeys, segmentation, Liquid, connected content, API triggered campaigns and webhooks
Design lifecycle automation that replaces manual work: self-optimising journeys across onboarding, free-to-paid conversion, retention and win-back
Put BrazeAI to work across Intelligence and Predictive suites: intelligent timing, channel and variant selection, churn and event prediction
Use AI tooling to scale production and personalisation: generating and adapting copy and creative variants, building localised versions and automating QA
Build the system rather than only campaigns: reusable components, templates, naming conventions and documentation
Partner with Data to feed better signals into CRM through event design, model outputs, audience syncs and trustworthy reporting
Run a continuous experimentation programme with A/B, multivariate and holdout groups, turning learnings into the next journey
Own quality and governance end to end: copy, rendering, links, deliverability, error handling, consent and privacy compliance
Report on CRM's contribution to conversion and retention with commentary and recommendations non-CRM colleagues can act on
Keep the team current on lifecycle marketing and AI-assisted CRM practices, and flag what should be stopped

Requirements

5+ years in CRM, lifecycle or marketing automation, with hands-on ownership of a marketing automation platform
Hands-on Braze experience: Canvas, Liquid, connected content, API campaigns and catalogs, built rather than briefed
Demonstrable experience with automation and AI in a CRM context, e.g. predictive audiences, AI-assisted content and variant generation, automated QA or localisation, self-optimising journeys or LLM-based workflows
Comfortable with data hands-on: writing own SQL, designing needed events and critically reading model outputs
Experience with warehouse-driven CRM (Databricks, Hightouch or similar) is a strong plus
Working knowledge of HTML and CSS for email
Enough technical fluency to work confidently with APIs, SDKs and integrations
Genuine test-and-learn instinct, including healthy scepticism about own results
Care about consent, data privacy and deliverability, especially for a family audience
Experience working closely with non-technical stakeholders to refine a vague requirement into something shipped
Curious and playful, confident enough to share views and unafraid of tough challenges
English fluency is essential, including clear spoken and written communication in asynchronous, long-form formats

Conditions

Fully remote company: work from home or the offices in Madrid, anywhere within a 2-hour difference from Spain (GMT+1)
Career growth budget of €2,000 per year for books and training
Stock options giving ownership in the company
Home office setup allowance of €400 plus €35/month for remote work expenses
Meal allowance of €60/month on a Cobee card for restaurants or food delivery
Flexible compensation for meal, transport and childcare expenses integrated into payroll via Cobee
Private health insurance at exclusive rates through Adeslas, deducted from payroll
Free language classes in Spanish and English
Visa sponsorship for EU work, with the process and costs covered by the company
Company events and off-sites across different corners of Spain

BrazeLiquidSQLHTMLCSSAPISDKedtech / kids entertainmentBrazeAIDatabricksHightouch

Similar jobs

Picked by AI from the meaning of the description, not keywords

This device does not meet the site requirements

What may not work

Senior CRM Manager - Automation & AI

Job summary

Score

Description

Responsibilities

Requirements

Conditions

Similar jobs

Job summary

Score

Similar jobs

Senior CRM Manager - Automation & AI

Job summaryAnalysis and summary of the description [data-chart=chart-_R_b5s5eav5ubsqiuialb_] { --color-score: var(--warning); } .dark [data-chart=chart-_R_b5s5eav5ubsqiuialb_] { --color-score: var(--warning); } 68ScoreGood

Job summary

Score

Description

Responsibilities

Requirements

Conditions

Similar jobs

Job summaryAnalysis and summary of the description [data-chart=chart-_R_b5s5eav5ubsqiuialb_] { --color-score: var(--warning); } .dark [data-chart=chart-_R_b5s5eav5ubsqiuialb_] { --color-score: var(--warning); } 68ScoreGood

Job summary

Score

Similar jobs