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Description
SIXT is looking for a Senior Data & AI Analyst to lead AI‑augmented SEA bidding, collaborate with data science and engineering, and drive performance marketing optimization. The role combines experimentation, automation and strategic analysis to improve spend efficiency.
Gender markers in the title: (m/f/d)
In accordance with European anti-discrimination legislation, this job is open to all candidates
Mmale
Ffemale
Ddiverse
Responsibilities
Analyze performance data to model elasticity and ROI thresholds
Design and run structured experiments on bidding strategies via Google Ads API
Build Python pipelines to automate data ingestion and bid adjustments
Develop dashboards exposing spend efficiency and market elasticity
Act as analytical bridge between SEA data science pricing and engineering
Mentor team members on hypothesis‑driven work and AI tooling
Requirements
Strong analytics or data science background in tech or e‑commerce
Proficiency with SQL and BI tools such as Tableau or Power BI
Hands‑on experience in Python for data manipulation and automation
Knowledge of digital auction mechanics and smart bidding strategies
Experience with Google Ads API or SA360 API
Familiarity with data warehouses like BigQuery Redshift or Snowflake
Ability to translate technical findings into actionable business recommendations
Conditions
Hybrid setup with two office days per week
Unlimited access to internal AI platforms
Private health insurance covering family
28 vacation days plus birthday off
SQLPythonGoogle Ads APImobility
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