Senior E-CRM & Content Executive

September 15, 2026

Office

Senior

Bracknell, UK

Important before applying

This job has conditions that may affect your decision to apply

Office-only work

Description

The Senior E-CRM & Content Executive will manage E-CRM communications and digital content across multiple watch brands within the group. The role drives eCommerce performance through customer acquisition, retention, and loyalty initiatives, including GDPR-compliant personalized customer journeys. Responsibilities span email marketing campaign development and deployment, website content management, and performance analysis using key digital metrics.

Responsibilities

Develop and implement customer loyalty strategies through targeted digital marketing and personalised customer journeys, including GDPR, consent and preference-management compliance
Own and manage the E-CRM and digital content calendar across multiple group brands, ensuring campaigns and website updates are delivered on time
Collaborate with Sales, eCommerce, Marketing, Brand, and Design teams to develop E-CRM campaign plans, customer segmentation, and engaging content
Build, schedule, test, and deploy email marketing campaigns, monitoring performance to optimise engagement and conversion
Analyse campaign performance using key metrics including open rates, click-through rates, conversions, unsubscribe rates, website traffic, and customer engagement
Plan, create, and publish website content, including product copy, imagery, banners, landing pages, navigation updates, and data capture forms
Ensure all online content remains current, accurate, and aligned with business priorities across multiple brand websites
Work closely with Marketing and Brand teams to ensure all digital content aligns with brand guidelines and product messaging
Monitor and optimise website customer journeys and consumer flows to enhance user experience and improve conversion rates
Analyse customer behaviour, acquisition channels, and purchase trends to identify opportunities for improved targeting and engagement
Support the day-to-day operation of eCommerce websites, including content updates and issue resolution

Requirements

Skilled in using email marketing tools (Klaviyo) for both E-CRM and customer flows
Skilled in website content updates and testing
Solid understanding of digital marketing and consumer acquisition and retention programmes
3+ years in a hands-on E-CRM and web role, ideally within retail, luxury or eCommerce
Practical experience building campaigns, segments and automated flows in Klaviyo
Working knowledge of GA4 and campaign attribution
Strong analytical, copywriting and proofreading skills
Understanding of E-CRM, GA4 and performance reporting
Knowledge of GDPR and email-marketing compliance
Knowledge of web platforms, Salesforce & Magento
Strong attention to detail across multiple brands

Conditions

Role based in Bracknell, England — office presence required
No recruitment agencies — apply directly

KlaviyoGA4SalesforceMagentoluxury retail, ecommerce

Similar jobs

Picked by AI from the meaning of the description, not keywords

This device does not meet the site requirements

What may not work

Senior E-CRM & Content Executive

Job summary

Score

Description

Responsibilities

Requirements

Conditions

Similar jobs

Job summary

Score

Similar jobs

Senior E-CRM & Content Executive

Job summaryAnalysis and summary of the description [data-chart=chart-_R_b5s5eav5ubsqiuialb_] { --color-score: var(--warning); } .dark [data-chart=chart-_R_b5s5eav5ubsqiuialb_] { --color-score: var(--warning); } 60ScoreGood

Job summary

Score

Description

Responsibilities

Requirements

Conditions

Similar jobs

Job summaryAnalysis and summary of the description [data-chart=chart-_R_b5s5eav5ubsqiuialb_] { --color-score: var(--warning); } .dark [data-chart=chart-_R_b5s5eav5ubsqiuialb_] { --color-score: var(--warning); } 60ScoreGood

Job summary

Score

Similar jobs