Senior Manager Digital Marketing - SaaS

August 29, 2026

Hybrid

Senior

Important before applying

This job has conditions that may affect your decision to apply

English is required · C1 levelEnglish CV required

Description

Alpega is a European logistics platform seeking a Senior Digital Marketing Manager to lead digital strategy, manage agencies, and optimize performance marketing across markets. The role involves ownership of paid media budget, SEO, and building an internal team. It offers a high-impact position with international exposure in a hybrid work model.

Responsibilities

Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.
Own SEO and support growth & content teams in ensuring assets serve organic and AI performance well.
Manage supporting agencies, challenge delivery, ensure alignment and control spend.
Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned.
Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance.
Define strategic direction and set clear expectations for agency resources.
Develop, request, and follow up on a detailed agency roadmap outlining campaigns, tests, optimizations, and deliverables.
Challenge agency to bring innovative ideas, new tests, and optimization opportunities for continuous improvement.
Hold agency accountable to predefined KPIs through regular performance reviews and reporting.
Provide strategic, data-informed guidance to three internal campaign managers.
Responsible for translating business priorities into major campaigns.
Collaborate closely with Revenue Operations to define key KPIs and co-develop marketing performance dashboards.
Analyze marketing data directly from platforms during ongoing build-out of tracking and attribution systems.
Propose pragmatic interim solutions when tracking or reporting is incomplete.
Foster a culture of continuous testing, learning, and optimization across paid and SEO channels.
Leverage AI-powered tools and automation thoughtfully to enhance campaign performance.

Requirements

5+ years of hands-on performance marketing experience (Google, Facebook) across multiple countries or markets.
Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals.
Experience managing external agencies and holding them accountable for results.
Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining.
Clear decision-making skills based on data — but able to act even when full data is not yet available.
Strong stakeholder and cross-team communication: clear in reporting, prioritization, and campaign feedback.
Fluent in English and Spanish (both spoken and written).
Experience in B2B, marketplace, SaaS, or agency background.
Experience building or managing internal teams.
Familiarity with AI tools used in campaign optimization, SEO automation, or creative testing.
Understanding of CRM and full-funnel lead generation strategies.
Other European languages (e.g., French, German, Italian) are a plus.

Conditions

Competitive salary package with additional legal benefits focused on well-being, work flexibility, and career growth.
Hybrid working model - 3 days office - 2 from home.
International working environment with over 40 nationalities in the Alpega Team.
High-impact role at the center of growth strategy across multiple geographies.
Ownership over one of the most business-critical marketing functions.
Chance to build and shape the internal performance setup from the ground up.

Google AdsFacebook AdsSEOlogistics

Similar jobs

Picked by AI from the meaning of the description, not keywords

This device does not meet the site requirements

What may not work

Senior Manager Digital Marketing - SaaS

Job summary

Score

Description

Responsibilities

Requirements

Conditions

Similar jobs

Job summary

Score

Similar jobs

Senior Manager Digital Marketing - SaaS

Job summaryAnalysis and summary of the description [data-chart=chart-_R_b5s5eav5ubsqiuialb_] { --color-score: var(--warning); } .dark [data-chart=chart-_R_b5s5eav5ubsqiuialb_] { --color-score: var(--warning); } 62ScoreGood

Job summary

Score

Description

Responsibilities

Requirements

Conditions

Similar jobs

Job summaryAnalysis and summary of the description [data-chart=chart-_R_b5s5eav5ubsqiuialb_] { --color-score: var(--warning); } .dark [data-chart=chart-_R_b5s5eav5ubsqiuialb_] { --color-score: var(--warning); } 62ScoreGood

Job summary

Score

Similar jobs