Senior Paid Social Specialist

September 21, 2026

Hybrid

Senior

Barcelona, Spain

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

A leading travel subscription platform is hiring a Senior Paid Social Specialist for its Online Display & Video Marketing team. The role is focused on designing, executing, measuring and optimising acquisition and re-engagement campaigns across paid social providers including Meta, TikTok, YouTube, Pinterest, Spotify and Snapchat. Reporting to the Display & Video Advertising Manager, you own full-funnel media strategy and campaign performance for both Web and App platforms. The position is based in Barcelona and follows a hybrid home-office model.

Responsibilities

Design and execute full funnel marketing campaigns, from awareness and branding to performance-based acquisition, retargeting and re-engagement
Run campaigns across different paid social providers and geographies for both Web and App platforms
Own campaign performance to ensure campaign targets are met (sales, cost per sale, ROAS, brand awareness, reach)
Continuously analyze and optimize campaigns to meet campaign targets
Design the agenda for assigned media and campaigns across campaign setup, measurement, creative and tracking
Prepare regular reports with clear, actionable insights
Design and execute A/B testing for media buying, audiences, content and promotions and creatives
Collaborate with providers such as Meta and TikTok to maximise the potential of each platform
Create new and improve current best practices and document processes for campaign launch and ongoing optimization
Collaborate with the internal creative team and external creative agencies to align creatives with publisher requirements
Help define the budget and generate investment scenarios for the launch of new campaigns

Requirements

At least 4 years of experience in online marketing roles focused on Paid Social
Proven hands-on track record of managing high-budget performance campaigns
Deep understanding and hands-on experience managing one or more media buying platforms among Meta, TikTok, YouTube, Snapchat, Pinterest
Exceptional analytical skills and ability to analyze data following new approaches to make optimization decisions
Strong understanding of display and video performance metrics, industry best practices, audience segmentation, cross and upselling strategies
Understanding of creative performance insights and creative requirements from publishers
Strong organizational skills and comfort working in demanding environments
Curiosity and passion for online marketing with the drive to be the best at digital advertising
Self-driven attitude to achieve results
Mobile app performance marketing experience (AppsFlyer, Google App Campaigns, Meta and TikTok App) is valued but not mandatory
Comfort using practical AI tools such as Gemini or other AI-powered assistants
Experimentation mindset and eagerness to integrate emerging AI-driven solutions into workflows
Ability to leverage AI tools to streamline processes and enhance productivity
Adaptability and learning agility for new AI features and capabilities

Conditions

Hybrid home-office model focused on outcomes
Permanent contract (99% permanent contracts)
Competitive salary and benefits package with flexible benefits and performance-based bonuses
Prime Plus membership, birthday day off, discounts and partnerships
Relocation support and premium equipment with role-based selection options and device ownership
Free Coursera access, soft skills workshops, tech training and leadership development
Personalised career paths, the eVOLVE Program and internal mobility opportunities
Agile mindset environment with recognition at its core
No dress code at the offices

MetaTikTokYouTubePinterestSpotifySnapchatAppsFlyerGoogle App CampaignsGeminitravel

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