Product Marketing Manager – Senior

September 1, 2026

Remote

Senior

Warszawa, Poland

Important before applying

This job has conditions that may affect your decision to apply

English is required · C1 level

Description

SOFTSWISS is hiring a Senior Product Marketing Manager to lead product positioning and go-to-market initiatives in the iGaming industry. The role involves strategic marketing and hands-on execution across multiple channels to drive product awareness and support business growth. Responsibilities include end-to-end project management, campaign coordination, and collaboration with cross-functional teams.

Responsibilities

Lead and execute global product marketing initiatives across multiple markets and communication channels
Own end-to-end project management of complex marketing initiatives
Develop and implement product positioning, messaging frameworks, communication strategies, USP, and competitive differentiation points
Prepare monthly, quarterly, and campaign-based communication plans
Define and maintain product positioning, target audience profiles, consumer insights, competitive differentiators, and key messaging
Support go-to-market launches, strategic business initiatives, and product expansion activities
Coordinate and execute integrated product marketing campaigns
Create and oversee development of marketing and sales materials
Participate in production and coordination of video content supporting product promotion
Collaborate closely with Product, Sales, BizDev, Brand Marketing, PR, Design, Content, Digital, and Regional Marketing teams
Coordinate cross-departmental efforts related to exhibitions, sponsorships, industry events, and awards
Monitor marketing performance metrics and KPIs, analyze campaign effectiveness, and initiate optimization activities
Continuously analyze competitors, market trends, customer insights, and industry developments
Support budget planning, allocation, and optimization
Maintain project documentation, reporting, and stakeholder communication alignment

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
5+ years of experience in Product Marketing, Marketing Management, Strategic Marketing, or related roles
3+ years of experience in B2B tech product marketing across multiple communication channels
Strong project management expertise with experience leading complex cross-functional initiatives
Strong understanding of product positioning, communication strategy, GTM, and integrated marketing
Experience working with multiple stakeholders in fast-paced international environments
Strong strategic thinking combined with hands-on execution skills
Excellent prioritization, collaboration, and organizational skills
Proactive mindset, high ownership, and problem-solving approach
English proficiency — Advanced
Russian proficiency — Advanced

Conditions

Private health insurance
Sports benefits
Comprehensive Mental Health Program
Free English lessons (online)
Local language courses
Paid time off
Maternity leave support
Referral program rewards
Upskilling, internal workshops, and participation in professional conferences and corporate events

igaming

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