Social Media Manager

September 20, 2026

Office

Middle

Copenhagen, Denmark

Important before applying

This job has conditions that may affect your decision to apply

Office-only workEnglish is required

Description

A fashion fair organisation is hiring a Social Media Manager to shape and drive its social media presence across year-round activities and biannual trade fairs. The role combines strategic planning with hands-on content creation and channel management across Instagram, LinkedIn, TikTok and emerging platforms. It reports to the Marketing Director and is based on site at Bella Center, Copenhagen. The position requires 3+ years of experience in social media, content creation or digital marketing.

Responsibilities

Own and continuously develop the social media strategy together with the Marketing Director
Plan, manage and execute the social media content calendar across Instagram, LinkedIn, TikTok, Newsletter and emerging platforms
Translate fairs, events, partnerships and brand stories into engaging social concepts and content
Create social-first photo and video content independently, from ideation and shooting to editing, publishing and optimisation
Capture and publish content live from fairs, events, activations and international initiatives
Bring a strong visual perspective with understanding of photography, videography, composition, lighting, movement and editing
Identify opportunities for agile, low-production content alongside larger campaigns and creative productions
Ensure a consistent visual identity and tone of voice across all channels
Collaborate with the podcast lead to amplify podcast content and industry insights
Support partnerships and sponsor activations with relevant and engaging social content
Identify cultural moments, trends and emerging formats relevant to the fashion and lifestyle industry
Develop initiatives to grow the social community and strengthen engagement with brands, buyers, press and creatives
Manage content publishing, community engagement, channel optimisation and ongoing platform development
Use data and audience insights to understand performance and continuously improve the approach
Define and report on relevant social media KPIs and translate performance into recommendations
Stay ahead of developments in social media, fashion, culture and digital behaviour
Coordinate external creators, photographers, videographers and agencies when needed
Manage multiple content streams and deadlines in the lead-up to and during fairs and events

Requirements

3+ years of relevant experience in social media, content creation or digital marketing
Experience ideally within fashion, lifestyle, culture, media, events or another creatively driven industry
Proven track record of managing social media channels and creating engaging content
Strong visual eye and practical photography, videography and editing skills
Understanding of social-first storytelling and how to adapt content to different platforms and audiences
Strong understanding of Instagram, LinkedIn, TikTok and the wider social media landscape
Ability to combine strategic thinking with hands-on content creation and execution
Genuine interest in fashion, brands, culture, events and emerging creative formats
Proactive and resourceful, confident taking an idea from concept to execution
Comfortable working quickly and capturing content in live event environments
Ability to use data and insights to inform both creative and strategic decisions
Organised and able to manage multiple priorities, stakeholders and deadlines in a fast-moving environment
Excellent written and verbal communication skills in English
Self-driven and comfortable taking ownership and making decisions independently

Conditions

On-site work setup
Location: Bella Center, Copenhagen
Start date: as soon as possible
Reports to the Marketing Director
Part of the Marketing team

InstagramLinkedInTikTokNewsletterfashion / lifestyle / eventsPhotographyVideographyVideo editing

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