Targeting Specialist

September 21, 2026

Remote

Middle

Description

An EdTech company is looking for an experienced targeting specialist to run and analyze paid advertising for its courses and education projects. The role centers on deep audience segmentation, hypothesis-driven creative strategy and data-based optimization rather than pure campaign setup. Performance is judged by the number of quality leads, CPL, CTR, landing conversion and the effectiveness of ad budget usage. Pay combines a base fee with a KPI bonus tied to achieved results.

Responsibilities

Study the EdTech project, courses, and target audience
Segment the audience by age, interests, needs, and problems
Develop advertising hypotheses for each segment
Set up, launch, and optimize advertising campaigns
Determine what creatives are needed before starting advertising
Set precise technical tasks for the designer and video team
Define the idea, key message, headline, hook, visual style, and CTA
Analyze banners, videos, and ad copy before launch
Conduct A/B tests on different creatives and audiences
Based on numbers, determine which creative works and which does not yield results
Stop ineffective advertising and scale successful campaigns
Regularly analyze advertising results and provide conclusions and new proposals

Requirements

At least 3 years of practical experience in targeted advertising
Experience working with EdTech, educational centers, online courses, or academies
Professional proficiency in the Meta Ads platform
Understanding of creative strategy, not just targeting setup
Ability to analyze creatives based on CTR, CPL, conversion, and audience response
Ability to set clear and precise technical tasks for designers and videographers
Continuous testing of new hypotheses instead of long-term use of a single creative
Decision-making based on analytics and numbers, not assumptions
Ability to confirm results of past projects with specific metrics
Internet advertising, targeting, brand promotion, SEO, digital marketing, marketing analysis, lead generation, promotion in social groups

Conditions

Payment consists of a base fee and a KPI bonus for achieved results
KPI is tied to the number of leads, their cost, creative efficiency, conversion, and advertising budget usage

Meta AdsTargetingA/B testingCTR analysisCPLConversion analyticsAudience segmentationEdTechedtechSEODigital MarketingLead generation

Targeting Specialist

September 21, 2026

Remote

Middle

Description

Responsibilities

Study the EdTech project, courses, and target audience
Segment the audience by age, interests, needs, and problems
Develop advertising hypotheses for each segment
Set up, launch, and optimize advertising campaigns
Determine what creatives are needed before starting advertising
Set precise technical tasks for the designer and video team
Define the idea, key message, headline, hook, visual style, and CTA
Analyze banners, videos, and ad copy before launch
Conduct A/B tests on different creatives and audiences
Based on numbers, determine which creative works and which does not yield results
Stop ineffective advertising and scale successful campaigns
Regularly analyze advertising results and provide conclusions and new proposals

Requirements

At least 3 years of practical experience in targeted advertising
Experience working with EdTech, educational centers, online courses, or academies
Professional proficiency in the Meta Ads platform
Understanding of creative strategy, not just targeting setup
Ability to analyze creatives based on CTR, CPL, conversion, and audience response
Ability to set clear and precise technical tasks for designers and videographers
Continuous testing of new hypotheses instead of long-term use of a single creative
Decision-making based on analytics and numbers, not assumptions
Ability to confirm results of past projects with specific metrics
Internet advertising, targeting, brand promotion, SEO, digital marketing, marketing analysis, lead generation, promotion in social groups

Conditions

Payment consists of a base fee and a KPI bonus for achieved results
KPI is tied to the number of leads, their cost, creative efficiency, conversion, and advertising budget usage

Meta AdsTargetingA/B testingCTR analysisCPLConversion analyticsAudience segmentationEdTechedtechSEODigital MarketingLead generation

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