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Office-only workEnglish is required
Description
The Web & Digital Marketing Manager at Auxadi will own the company's full digital ecosystem across all markets and business units, driving digital engagement, lead generation, and online brand visibility. The role combines strategic planning with hands-on execution across website management, email marketing, SEO/SEM, social media, analytics, and customer insights. The successful candidate requires experience in international corporate services and will report to the CMO with cross-functional collaboration across marketing, sales, operations, and product teams.
Responsibilities
Own, maintain, and continuously enhance the corporate website for optimal performance, usability, and user experience
Identify opportunities to improve website conversion rates and customer engagement
Develop and execute digital acquisition strategies to attract qualified prospects and support commercial growth
Ensure website-generated leads are accurately captured, tracked, and routed through the CRM system
Develop audience lists and campaign segmentation to improve targeting and campaign effectiveness
Analyze customer, prospect, and behavioral data to identify trends and actionable insights
Develop and execute email marketing strategy including calendars, workflows, and automation
Develop and execute SEO strategy to improve organic visibility and website traffic
Manage SEM activities and coordinate paid search initiatives where applicable
Identify opportunities to improve visibility across AI-powered search environments and digital discovery platforms
Establish regular reporting on website traffic, digital engagement, lead generation, and channel performance
Produce regular dashboards and insights for CMO with data-driven recommendations
Design, execute, and monitor the company's social media strategy across all channels
Monitor and maintain company's digital presence across third-party platforms, online reviews, and directory listings
Requirements
Spanish and English language skills
Experience managing websites, email marketing systems, and digital campaigns
Strong understanding of SEO, SEM, web analytics, and lead generation best practices
Experience with marketing automation and customer segmentation tools
Experience in international corporate services including legal set-up, transfer pricing, accounting, tax compliance
Highly analytical and data-driven approach to digital marketing
Technically proficient with marketing technology platforms
Commercially minded with a strong focus on measurable outcomes
Highly organized and capable of managing multiple priorities simultaneously
Effective communicator collaborating across marketing, sales, operations, client service, and product teams
Conditions
Office-based position in Madrid, Spain
International firm with 300+ professionals across 22 jurisdictions supporting clients in 50+ countries
Equal opportunity employer committed to professional and personal development