B2B Growth Marketer Data & AI

22 октября 2026 г.

Гибрид

Senior

Amersfoort, Netherlands

Indeed

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Описание

The business unit of a large European engineering group is looking for a B2B Growth Marketer to turn marketing into the growth engine behind commercial results. The role connects marketing and sales, brings propositions to market and builds a scalable, data-driven marketing approach where campaigns, content, AI and data come together. You work with a team of 40+ Data & AI specialists, technology partners such as SAP, Microsoft and Qlik, and a portfolio that includes an HR-tech product. The focus is on lead quality, conversion, online visibility and demonstrable pipeline impact, with freedom to shape growth marketing from strategy to execution.

Обязанности

Build a scalable, data-driven marketing approach in which campaigns, content, AI and data come together
Develop campaigns and lead-generation funnels for the business unit and its HR-tech product
Translate commercial goals into a monthly campaign calendar
Create weekly content such as articles, customer cases, social posts and videos
Continuously improve online findability and website conversion
Use dashboards to make performance visible and steer on KPIs such as MQL, CPL, conversion and pipeline impact
Connect marketing and sales closely to improve lead quality and create more commercial opportunities
Build and maintain a sales-ready content library
Run experiments and smart automations to keep the marketing approach professional and data-driven
Increase the visibility of propositions and generate qualitative leads for the sales team
Collaborate with technology partners such as SAP, Microsoft and Qlik

Требования

More than 5 years of experience in B2B growth marketing or digital marketing in the Data & AI sector
Combines creativity with a strong analytical ability
Strong in content creation and able to translate complex propositions into clear, convincing stories
Understands funnel thinking, lead generation and conversion rate optimisation
Proactive, experiments eagerly and dares to test new ideas, channels and ways of working
Strong storytelling skills and a clear growth mindset
Technical marketing skills and confidence with marketing tooling, dashboards and automations
Hands-on with AI tools such as Copilot, ChatGPT, Midjourney and HubSpot AI
Strong stakeholder management and easy switching between sales, consultants and management
Able to work independently, take ownership and actively seek collaboration with sales

Условия

Hybrid work from home, at customer sites or from one of the offices
Competitive salary depending on knowledge and experience, supplemented with a bonus
Choice between a lease car or a mobility budget
Attractive pension scheme
25 holiday days with the option to buy extra days
Option to buy company shares on favourable terms after six months
3 paid volunteer days per year
Training, AI courses and personal growth programmes
Lots of freedom and responsibility with room for own initiative and entrepreneurship

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