Brand Manager

September 22, 2026

Remote

Head

Warszawa

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

A Brand Manager is sought to build and execute strategic brand plans for a luxury beauty brand across the Polish and Baltic markets. The role spans brand strategy, 360 integrated marketing campaigns, product lifecycle management and e-commerce acceleration. It involves close collaboration with global marketing, communications, sales and finance teams. Candidates need a data-driven mindset, proven leadership and fluency in English and Polish.

Responsibilities

Develop and implement a long-term, data-driven brand strategy for the Polish and Baltic markets
Build deep consumer knowledge and conduct thorough competitive analysis to identify growth opportunities
Develop annual brand plans using online and offline (O+O) principles to drive consumer engagement
Oversee pricing and distribution strategies
Plan and execute 360 integrated marketing campaigns across all channels, with emphasis on digital and influencer engagement
Implement global communication materials and adapt them for local relevance
Manage allocated A&P budgets, tracking ROI and profitability
Collaborate with communications and engagement teams to build immersive brand experiences
Manage the product lifecycle, from new fragrance launches to animating existing lines and delisting long tails
Lead forecasting for new launches using competitor benchmarking and collaboration with Supply Planning and Sales
Monitor product performance, analyse sales data and optimize product assortment
Develop and execute e-commerce strategies to accelerate brand growth
Optimize online brand presence and use digital marketing tactics to drive online sales
Collaborate with global marketing, communications, sales, finance and agencies
Build relationships with key stakeholders and communicate brand strategies effectively

Requirements

Experience in brand or product management, or a role where brands are central to everyday work
Passion for and understanding of the luxury brand management environment
Proven success in driving local brand relevance, especially in advocacy and digital areas
Experience leading data-driven brands and strong market data analytical skills
Experience working in an international environment and managing complexity
Belief in the potential of digital and e-commerce with willingness to develop skills in this field
Strong leadership skills and strategic thinking
Proactive approach and readiness to challenge the status quo
Sense of beauty and creativity
Fluency in English and Polish

Conditions

Role is based in Warszawa, Poland
The company is open to candidates with disabilities

luxury beauty & cosmetics

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