Tag Manager

September 3, 2026

Office

Middle

Important before applying

This job has conditions that may affect your decision to apply

Office-only workEnglish is required

Description

Join the IFAE Group and give meaning to your daily work. The institute offers apprenticeship training and supports each learner in achieving their professional project. As Digital Marketing Officer you will strengthen the school’s online presence, acquire leads and optimise digital performance.

Responsibilities

Identify and select acquisition levers (SEO, SEA, SMA, GEO, affiliation, emailing) aligned with business goals
Plan, launch and optimise lead‑generation campaigns across Google Ads, Meta Ads and other channels
Monitor budgets, analyse performance metrics and adjust actions to maximise ROI
Develop and maintain CRM workflows, marketing automation and nurturing journeys for B2C and B2B
Collaborate with commercial and admissions teams to improve the candidate journey
Optimise conversion funnels, implement CRO strategies and drive growth‑marketing initiatives
Produce weekly and monthly performance reports and KPI dashboards

Requirements

Minimum two years of experience in digital marketing, preferably in acquisition or performance
Proven mastery of Google Ads, Meta Ads, Google Analytics 4 and Tag Manager
Experience with CRM and marketing automation tools such as Brevo
Ability to manage acquisition budgets and build performance dashboards
Proficiency with CMS platforms like WordPress or Drupal
Strong analytical mindset, result orientation and teamwork skills

Conditions

Permanent CDI contract based in Clichy, France
Office‑based work with modern facilities and free shuttle service
Meal tickets (Swile) covering 50 % of cost, 10 € per day
No remote work option mentioned

education

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