Creative & Paid Social Strategist (d/f/m)

September 10, 2026

Hybrid

Middle

Berlin, Germany

Important before applying

This job has conditions that may affect your decision to apply

Mandatory office attendance · 2 days per week

Description

Leapsome is an AI-powered people platform revolutionizing HR for modern teams. The Creative & Paid Social Strategist will own the creative engine for paid social growth, leading research, briefing, testing, and iteration across Meta, LinkedIn, and YouTube. This role blends creative and technical skills to drive performance through data-driven creative strategy and hands-on production.

Gender markers in the title: (d/f/m)

In accordance with European anti-discrimination legislation, this job is open to all candidates

Ddiverse

Ffemale

Mmale

Responsibilities

Develop positioning, messaging, and creative angles for HR and People leaders
Find resonant moments, frustrations, goals from real HR practitioners
Translate product experiences into scroll-stopping concepts that drive action
Stay close to customer by watching competitor ads, reading comments, and studying reviews
Turn performance data and testing results into sharper creative strategy
Own creative across static image, video, and UGC ads with end-to-end concepting and briefing
Write copy for hooks, scripts, on-screen text, static copy, and end cards
Recut and remix existing ads for high-volume iterations when speed matters
Run creator operations end-to-end including sourcing, contracting, and whitelisting
Build steady pipeline of high-performing creative with test-and-learn cycles
Independently own and operate paid social accounts on Meta, LinkedIn, and YouTube
Make media buying decisions through ROI lens tied to cost per conversion and pipeline impact
Manage and forecast paid social budgets in partnership with Performance Marketing team
Collaborate with Growth, Product Marketing, and Design to align creative with campaign strategy

Requirements

3+ years in performance marketing or creative strategy with hands-on paid social ownership
Track record of leading creative strategy that drove measurable lift in conversions or sign-ups
Obsessed with customer thinking before creative decisions
Hands-on experience editing video with Premiere, CapCut, DaVinci Resolve or similar
Experience running creator operations end-to-end for UGC and partnerships
Familiarity with AI creative tools like Midjourney, Higgsfield, AdCreative.ai
Comfort working with performance data from Meta, LinkedIn, YouTube Ads Manager, GA4
Strong project management and communication skills for multiple workflows
Quick to pick up new tools including AI platforms and analytics
Working familiarity with paid search platforms like Google Ads and Microsoft Ads

Conditions

Hybrid work with 2 days per week in Berlin office on Tuesdays and Thursdays
30 vacation days per year plus public holidays, upgradeable to 40 days at adjusted pay
Monthly paid sabbatical after 5 years of employment
Work-from-anywhere option for up to 2 months per year
€2,000 yearly development budget and access to Good Habitz platform
One-time €1,000 work-from-home stipend
Competitive salary plus pre-IPO equity package
Corporate benefits with exclusive discounts from partner network
Wellness benefits including Urban Sports Club M membership and Oliva therapy subscription
Sponsored lunch every Tuesday and Thursday
Monthly team activities with Feierabend budget for gatherings in Berlin

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Creative & Paid Social Strategist (d/f/m)

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