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Office-only workEnglish is required
Description
DHL Express is seeking a Digital Marketing Manager - Marketing Technology to join their European Marketing team based in Colnbrook, Berkshire. The role focuses on building and evolving measurement frameworks across multiple European markets, leveraging analytics tools and martech platforms. The manager will work with senior stakeholders and country marketing teams to optimize digital performance, ensure GDPR compliance, and drive data-driven decision making at scale.
Responsibilities
Develop and implement a unified measurement strategy across multiple European markets
Establish robust conversion tracking frameworks across digital sales, lead generation, retail and customer service channels
Create insightful dashboards and reporting solutions using Power BI, Looker Studio and other data visualisation tools
Analyse large datasets from websites, paid media, CRM platforms, finance systems and customer touchpoints to identify growth opportunities
Measure and optimise key marketing performance metrics including ROAS, CPC, CPL and conversion rates
Provide actionable recommendations that improve marketing effectiveness and customer acquisition performance
Work closely with country marketing teams to improve digital measurement maturity across Europe
Support website enhancement projects including requirements gathering, testing, deployment and post-launch measurement validation
Ensure GDPR compliance and data governance standards across all marketing technologies and tracking implementations
Act as a trusted advisor to stakeholders, helping them make smarter decisions through data and insights
Identify opportunities to leverage marketing automation and audience segmentation to enhance customer experience and drive revenue growth
Requirements
6+ years' experience in marketing analytics, digital measurement, Martech or a related discipline
Strong hands-on experience with Google Analytics and/or Adobe Analytics
Experience with Google Tag Manager and/or Adobe Launch
Experience working with conversion tracking and attribution frameworks
Strong understanding of digital marketing, lead generation and performance marketing
Experience creating dashboards and reports in Power BI, Looker Studio or similar platforms
Hands-on experience with Data Layer design and extraction
Experience working with CMS and CRM platforms
Familiarity with Consent Management Platforms and privacy-compliant data collection practices
JavaScript knowledge and experience working with website tracking implementations
HTML and CSS proficiency
Basic knowledge of SQL and/or Python
Experience with marketing automation platforms such as Marketo or Dynamics 365
Strong data analysis and problem-solving skills
Bachelor's degree in Marketing, Business, Statistics or a related field
Fluent English communication skills
Conditions
Full-time, office-based 5 days per week in Colnbrook, Berkshire
Working across multiple European markets with cross-functional stakeholders
Power BILooker StudioGoogle AnalyticsGoogle Tag ManagerAdobe AnalyticsJavaScriptSQLlogisticsPythonMarketoDynamics 365
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