Digital Marketing Manager

September 22, 2026

Remote

Middle

London, England, UK

Description

The role focuses on maximising the visibility, reach and effectiveness of the firm's content, campaigns and thought leadership across digital channels. Working with Communications, Marketing and Business Development, practice groups and external agencies, the successful candidate plans, delivers, optimises and reports on digital marketing activity supporting strategic priorities. The position combines strategic thinking with hands-on delivery, using data, insight and digital channel expertise to improve campaign performance and audience engagement. It covers paid social, SEO and GEO, email and content promotion, podcast support and performance analysis.

Responsibilities

Plan, manage and optimise digital marketing campaigns across multiple channels to maximise visibility, engagement and return on investment
Develop, execute and continuously improve paid social media activity for firmwide campaigns, events, recruitment initiatives and thought leadership programmes
Support the firm's search engine optimisation and generative engine optimisation activity to enhance discoverability and audience reach
Manage the distribution and amplification of content through email, social media and other digital channels
Monitor, analyse and report on campaign, channel and content performance, translating data into actionable recommendations
Support the planning, delivery, promotion and performance measurement of the firm's podcast programme and other digital content initiatives
Explore ways in which AI tools can make digital communications processes more efficient and outputs more engaging
Partner with Communications, Marketing & Business Development and practice stakeholders to advise on digital marketing approaches and channels
Manage relationships with external agencies, suppliers and technology partners
Develop and deliver guidance, training and best practice resources to upskill the wider marketing community
Contribute to firmwide website, content and digital transformation initiatives with subject matter expertise
Maintain awareness of digital marketing developments, emerging technologies and industry best practice

Requirements

Demonstrable experience in digital marketing with a strong understanding of digital channels, campaign delivery and audience engagement strategies
Experience planning, managing and optimising paid social media campaigns across multiple platforms
Knowledge of search engine optimisation and interest in emerging approaches to digital discoverability, including generative engine optimisation
Experience of email marketing, content promotion and audience development activity
Proven ability to analyse performance data and translate complex information into clear, actionable insights and recommendations, with Power BI being a plus
Knowledge of and enthusiasm for AI-powered tools and technologies, with willingness to explore innovation and automation
Experience managing multiple projects and priorities simultaneously while maintaining high standards of delivery
Strong stakeholder management skills with the ability to build trusted relationships and influence colleagues at all levels
Excellent communication and interpersonal skills, able to explain digital concepts and data to technical and non-technical audiences
Experience managing external agencies, suppliers or partners and ensuring effective delivery against agreed objectives
Strong organisational skills and attention to detail with the ability to manage competing deadlines
Ability to work collaboratively across functions, regions and time zones while also operating independently
Commercial awareness of how digital marketing contributes to broader business, brand and growth objectives
Resilience, adaptability and confidence to navigate ambiguity and deliver results in a fast-paced environment

Conditions

Additional duties may be assigned from time to time as required by the role

SEOGEOPaid SocialEmail MarketingAI toolslegal servicesPower BI

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