Digital Marketing Specialist

September 17, 2026

Hybrid

Middle

Barcelona, Spain

Description

We are looking for a Digital Marketing Specialist with an analytical and technical profile to become a key part of the Marketing team. The role coordinates and optimizes the digital infrastructure — web, tracking and analytics — leads technical development projects and oversees the operation of performance campaigns. The specialist acts as a strategic bridge between the Design/Branding, IT and Data teams, ensuring that projects scale efficiently and that data drives decisions.

Responsibilities

Leading technical communication and managing web development projects as a liaison between design/branding and IT teams
Coordinating backlog, requirements, user story descriptions, and bug fixes on the website to ensure speed and smooth operation
Continuous optimization of user experience (UX/CRO) and maximizing landing page conversions
Defining, implementing, and auditing tracking and tagging strategy (Google Tag Manager, GA4, Meta conversion pixels, Google Ads)
Close collaboration with the Data team on channel attribution models and ensuring data traceability from acquisition to CRM
Building dashboards and reporting on key digital performance KPIs to leadership
Coordinating tactical execution of paid campaigns (Paid Search, Social Ads)
Managing and optimizing digital acquisition budgets with maximum efficiency in CPL and CAC
Supporting the operational preparation of large-scale campaigns and cross-functional company projects

Requirements

3 to 5 years of experience in positions such as Digital Marketing Specialist, Growth Specialist, or Digital Project Manager in startups, fast-paced digital environments, or performance agencies
Intermediate to advanced proficiency in GA4, Google Tag Manager (GTM), and implementation of pixels and events
Experience working with web development teams, agile methodologies, and task managers (Jira/Asana)
Conceptual understanding of basic technical languages (HTML/CSS/JS)
Confident command of Google Ads, Meta Ads, and channel attribution models
Ability to process data, work with Data/BI profiles, and draw business insights using Looker Studio or advanced Excel

Conditions

Hybrid work model with offices in Barcelona and the possibility of remote work up to three days a week
Permanent full-time contract
Access to an exclusive benefits package, including training discounts and additional vacation days
Startup culture that values creativity, innovation, and flexibility
Positive social impact and contribution to improving the quality of life for the elderly

GA4Google Tag ManagerGoogle AdsMeta AdsLooker StudioJiraAsanaHTML/CSS/JSExcelCRMhome care servicesAnalytical mindsetHands-on multitaskingStrong communication

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