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Mandatory office attendance · 4 days per week
Description
Warner Music Group seeks a Digital Strategist for Atlantic Records to lead end‑to‑end planning and execution of artist campaigns, driving audience growth across social, community and influencer channels. The role collaborates with marketing, creators and data teams to build content ecosystems and leverage first‑party data.
Responsibilities
Manage end‑to‑end artist campaign planning and execution across social, community and influencer channels
Develop and implement digital marketing strategies, including content creation, direct‑to‑fan and community building
Drive strategic direction and daily management of artist social media accounts, ensuring platform‑native content
Collaborate with Direct‑to‑Fan, Community and Creator marketing teams to leverage first‑party data and grow fan communities
Source and coordinate content creators, oversee social‑first shoots and ensure quality deliverables
Own campaign tracking, documentation and reporting, using data‑driven insights to optimise performance
Requirements
Minimum three years experience managing music marketing campaigns with proven results
Deep understanding of digital marketing principles, growth tactics and social media trends
Strong analytical skills and ability to use data and insight tools for decision‑making
Experience creating or commissioning social‑first content and managing influencer collaborations
Familiarity with digital marketing and analytics platforms (e.g., Meta Business Suite, Google Analytics)
Conditions
Minimum of four days per week required on‑site in the London office
Hybrid work model with most collaboration taking place in‑office
Role involves close collaboration with global marketing and artist teams
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