Global Performance Media Manager (H/F) / Performance Media Manager Monde (H/F)

September 1, 2026

Remote

Senior

Paris, France

Important before applying

This job has conditions that may affect your decision to apply

English is required · C1 level

Description

Lacoste is seeking a Global Performance Media Manager to enhance digital performance media expertise. The role involves developing global strategies for online performance channels and coordinating with regional teams. The candidate will collaborate with branding, data, and CRM experts to optimize campaigns across the full funnel.

Gender markers in the title: (H/F)

In accordance with European anti-discrimination legislation, this job is open to all candidates

Hmale

Ffemale

Responsibilities

Define, structure, and develop global strategies for online performance levers: SEA/Paid Search, Paid Social Performance, Affiliation, Retargeting, Display performance
Coordinate the global agency ecosystem to ensure implementation quality, adherence to best practices, and consistency of activations
Support regional teams in local strategy implementation, adapting guidelines to market realities with a dual objective: drive to web and drive to store performance
Centralize and disseminate learnings (insights, benchmarks, A/B tests, trends), and create a shared performance culture across regions
Monitor and challenge campaign performance with a rigorous analytical approach (ROAS, CPA, conversion...)
Collaborate with data teams to improve reporting tools and refine business interpretation of results
Propose concrete operational recommendations to maximize results across the entire funnel
Collaborate closely with branding media experts (offline & online) to ensure smooth orchestration of global media plans
Ensure alignment with CRM, e-commerce, Studio (asset management), SEO teams, and platform partners

Requirements

Minimum 5 to 7 years of experience in digital performance media
Technical and operational mastery of performance channels: SEA, paid social, display performance, affiliation, retargeting
Strong ability to synthesize, structure, and manage cross-departmental projects in a multi-market environment
Excellent interpersonal skills, collaborative spirit, ability to work with varied and multicultural stakeholders
Comfortable with data analysis and ROI optimization while maintaining brand sensitivity
Perfect mastery of English (written and spoken)

SEAPaid SocialAffiliationfashion

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