Google Ads & eCommerce Specialist

September 15, 2026

Office

Junior

Barcelona, Spain

Important before applying

This job has conditions that may affect your decision to apply

Office-only workEnglish is required · B2 level

Description

Business Insights is hiring a Google Ads & eCommerce Specialist to work on a project with an international hotel chain, based at their central offices in Barcelona. The role focuses on managing and optimizing Google Ads Paid Media campaigns across Search, Display, Performance Max, YouTube, and Google Hotel Ads to maximize direct sales and ROI for the hotel portfolio in Europe. The position is 100% on-site with a permanent contract, private health insurance, and flexible compensation.

Responsibilities

Manage, execute, supervise and optimize Paid Media campaigns on Google Ads: Search, Display, Performance Max, YouTube, and especially Google Hotel Ads
Collaborate on budget management, distributing investment efficiently across source markets, destinations, and hotel properties
Adapt bids, budgets, and acquisition strategies based on occupancy levels, seasonality, and chain offers in coordination with Revenue Management
Monitor daily key business indicators such as ROAS, CPA, CTR, conversion, and revenue using Google Analytics 4
Create visual reports and dashboards in Looker Studio to analyze campaign performance
Write attractive copies and coordinate production of visual resources for Display and Performance Max campaigns, ensuring brand identity compliance
Ensure proper conversion event measurement and user behavior tracking, supporting Google Tag Manager management

Requirements

1-3 years of experience managing Google Ads conversion-oriented campaigns in eCommerce environments
Advanced mastery of Google Ads and Google Analytics 4
Practical experience with automation strategies and Smart Bidding
Analytical mindset with data-driven focus on channel profitability
Knowledge of tagging, measurement, and Google Tag Manager
Advanced English level, B2 or C1, due to international markets and hotels
Current official Google Ads certifications (Search, Measurement, Apps, or Shopping)
Residency in Barcelona or surroundings with full availability for on-site work

Conditions

100% on-site work modality in Barcelona, near L'Illa Diagonal
Permanent contract with private health insurance and flexible compensation
Long-term project with stability and growth opportunities
Continuous training with industry-leading partners
Nice-to-have: tourism or hotel sector knowledge
Nice-to-have: experience with hotel metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak)
Nice-to-have: CRO strategies and A/B testing experience
Nice-to-have: understanding of hotel rate dynamics (BAR, corporate rates, dynamic offers)

Google AdsGoogle Analytics 4Looker StudioGoogle Tag Managertourism / hospitalityGoogle Hotel AdsPerformance MaxSmart Bidding

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