Head Of Brand, Adobe Creative

September 2, 2026

Remote

Head

United States

Important before applying

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English is requiredPortfolio requiredPolygraph check required

Description

Seeking a visionary leader to define and evolve brand identity architecture, build adaptive brand systems, lead internal brand teams, and advance AI-native brand practices for a global creative portfolio.

Responsibilities

Own Adobe's identity architecture and core brand system
Establish a clear point of view on what a modern, adaptive global brand should be in the age of AI
Define the principles, visual codes and behaviors that make Adobe unmistakably Adobe
Own the governing principles of Adobe's verbal identity, naming architecture, nomenclature and tone of voice, partnering with the Head of Copy on creative application
Ensure the brand remains coherent across products, audiences and experiences without becoming rigid or predictable
Build a system capable of supporting both flagship creative expression and everyday execution
Continually evolve the brand based on culture, technology and the changing ways people create
Build the identity frameworks, tools and working practices that enable teams to make strong brand decisions from the start
Translate brand strategy into practical systems across typography, color, imagery, motion, composition, behavior and verbal principles
Create modular and adaptive tools that support speed, scale and creative flexibility
Move Adobe beyond static guidelines toward structured, machine-readable brand logic
Partner with Creative Technology, Product, Production and Operations to embed brand principles into tools and workflows
Turn learning from real-world applications into improvements to the system
Lead the development and evolution of Adobe's corporate, portfolio and product brand expression
Shape Adobe's most visible identity systems and brand expressions across products, campaigns and real-world moments
Partner with the Head of Design to ensure Adobe's identity system is interpreted with exceptional craft, intelligence and imagination across Adobe Creative's work
Partner with the Head of Copy to translate Adobe's verbal identity, naming principles, nomenclature and tone of voice into distinctive creative expression across Adobe Creative's work
Partner with the Head of Campaigns to ensure campaign platforms stretch and advance the brand without fragmenting it
Partner with Content and Experiences leaders so Adobe's brand system supports publishing and real-world expression with clarity and flexibility
Ensure the system performs across digital, physical, spatial, motion and emerging AI-enabled surfaces
Hold externally produced brand-system work to the same standard as internal brand work
Build and lead Adobe's in-house team of Brand Design Directors, Art Directors, Brand Systems Designers and Brand Designers
Build a strong leadership bench and clear pathways for makers to grow
Recruit exceptional brand designers with diverse perspectives, strong craft and rigorous systems thinking
Create a culture of high standards, experimentation, direct feedback and creative generosity
Keep senior brand leaders close to the work and protect meaningful time for making
Build flexible teams around identity, systems, expression and emerging brand needs
Reduce dependence on external agencies for Adobe's core brand thinking and creative authorship
Define Adobe Creative's point of view on how AI changes identity, governance and brand application
Build brand systems that can be understood and applied by people, templates and AI-enabled workflows
Establish principles for evaluating AI-assisted brand output through distinctiveness, coherence, craft and human judgment
Define where automation can support scale and where human authorship and intervention remain essential
Partner with Product as a creative customer zero, testing how brand logic can be embedded into emerging tools and experiences
Ensure teams understand responsible AI, provenance, creator rights and Content Credentials
Represent Adobe's brand system and identity in executive and cross-functional forums
Translate identity and brand decisions into clear, actionable choices
Advocate for brand to be involved earlier in product, portfolio and business decisions
Connect brand distinction and coherence to recognition, trust, preference and long-term value
Present work with clarity, confidence and conviction

Requirements

15+ years of experience in brand design, visual identity or multidisciplinary brand leadership
A world-class portfolio of identity systems for iconic global brands
Significant experience as a Design Partner, Executive Creative Director, Global Brand Design Director or equivalent
Meaningful industry recognition through D&AD, The One Show, ADC, Cannes Lions or equivalent
Exceptional taste, visual judgment and systems thinking
A track record of building identity systems that are both beautifully designed and operationally rigorous
Experience navigating portfolio architecture, product brands and complex global organizations
Experience building or significantly transforming an in-house brand capability
Deep expertise in identity, typography, color, image-making and motion, with strong fluency across digital, spatial and emerging brand practices
Experience developing modular, adaptive or machine-readable brand systems
Experience directing brand agencies, design studios and specialist partners
Deep fluency with Adobe Creative Cloud, Firefly and generative AI workflows
A clear point of view on how AI changes brand creation, governance and application
A commanding presenter who can communicate the value of brand to senior executives
A genuine and current understanding of culture, design, technology, art, fashion, entertainment and creator communities
A track record of building multidisciplinary teams, developing future brand leaders and maintaining a high standard through speed, ambiguity and change

Conditions

US pay range varies by work location
Potential eligibility for long-term incentives in the form of a new hire equity award
Annual Incentive Plan (AIP) for non-sales roles

Adobe Creative CloudFireflyAI Workflowstechnology

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