Head Of Performance & Influencer Marketing at Wild… | hitIT
Head Of Performance & Influencer Marketing
September 18, 2026
Hybrid
Head
London, United Kingdom
Important before applying
This job has conditions that may affect your decision to apply
Mandatory office attendance · 3 days per week
Description
A fast-growing personal care brand is expanding from a UK direct-to-consumer business into a global omnichannel company with new markets, categories, retail partnerships and licensing collaborations. The Head of Performance & Influencer Marketing reports to the CMO and owns the paid, earned and influencer sides of acquisition as a single function. The role leads Performance Marketing across Meta, TikTok and Google, Affiliates and Partnerships, and Influencer Marketing, fusing them into one connected acquisition engine. It is a senior leadership position accountable for strategy, budget and business-level growth KPIs across all markets.
Responsibilities
Hold accountability for the performance and influencer marketing strategy and budget across all markets and channels
Answer for blended CAC, performance ROAS, payback and overall contribution as business-level KPIs
Lead and develop the three teams beneath you, set ambition, hire well, coach Leads and fuse the function into one connected engine
Steer paid media strategy across Meta, TikTok, Google, YouTube and emerging channels, holding the bar on account structure and testing rigour
Own the senior commercial relationships with platform partners
Steer the influencer strategy end-to-end, owning senior creator and agency relationships, signing off on significant commercial deals and representing the brand in the creator community
Back the team in building a world-class creative operating model for performance, holding the bar on hit rate, TSR and creative-driven CAC
Steer the affiliates and partnerships strategy, backing the team on the biggest commercial negotiations and evolving the partner portfolio
Champion an AI-first operating model across paid, influencer, affiliates and creative and remove blockers for the team
Build measurement maturity across paid and earned, owning the roadmap for incrementality testing, attribution and reporting
Connect performance and influencer decisions to LTV, retention, brand equity and unit economics in wider leadership conversations
Act as a senior voice in the marketing leadership team, deputising for the CMO where needed
Requirements
A senior marketing leader (Head of or equivalent) who has run both paid acquisition and influencer/creator functions at meaningful scale
Experience in a fast-growth consumer brand, ideally with evidence of leading the side you came to from the other
A people leader who manages managers and has built and led multi-layer teams across paid and creator marketing
Strategic depth across paid platforms, enough to challenge, coach and course-correct the Lead without being in Ads Manager daily
Track record of managing an influencer function that drives commercial results, owning senior creator and agency relationships and negotiating significant deals
Commercial fluency at leadership level connecting paid and influencer decisions to LTV, retention, brand equity and unit economics
A clear point of view on how paid, influencer, affiliate and creative fit together and how to get them pulling in the same direction
Rigour on measurement across paid and earned, including building or overseeing an incrementality testing programme
AI-forward at a function level, having set the AI adoption bar for a team and embedded it into operations
Comfortable representing the brand externally with platforms, agencies and the creator ecosystem
Conditions
25 days holidays plus bank holidays plus 9 extra remote working days
Hybrid working, 3 days a week in the London office
Enhanced maternity, paternity & parental leave
4% Company Pension
Mental well-being support through Spill
Private healthcare through Vitality
Weekly early finishes and social events
Annual L&D budget
Free breakfast
Free and discounted brand products
2 x team volunteering days and 2 x personal volunteering days
MetaTikTokGoogle AdsYouTubeAds Managerpersonal care / beautyLeadershipPeople managementCommercial negotiation
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