Lifecycle Marketing

September 16, 2026

Hybrid

Middle

Barcelona, Catalonia, Spain

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

Doctoralia is a global leading digital health platform connecting patients with healthcare professionals via a marketplace and mobile app. The company, part of the Docplanner group, operates in over 13 countries and has raised over €450 million.

Responsibilities

Lead execution and management of campaigns to generate MQLs and achieve MRR growth targets for the medical segment in Spain
Orchestrate the full lifecycle of medical customers from acquisition and conversion through onboarding, activation, expansion and long‑term retention
Design and run multichannel automation flows and data‑driven campaigns via email, WhatsApp, Beamer, SMS and other channels while balancing engagement with contact frequency
Serve as primary point of contact for Spanish doctors, coordinating with Sales, Customer Service, Support and local Expansion teams to ensure a unified customer experience
Adapt global marketing frameworks to the local market by collaborating with global marketing teams on segmentation and automation strategies
Collaborate with Web, Content, Events and Paid Media teams to launch full‑funnel marketing programs including webinars, blog content and demand‑generation initiatives
Identify and implement process improvements and data quality enhancements using insights to boost operational efficiency and campaign impact

Requirements

2 to 4 years experience in lead generation, customer marketing, CRM or lifecycle marketing roles
Hands‑on experience with HubSpot, Salesforce or similar CRM/marketing automation platforms
Proven experience executing multichannel campaigns such as email, WhatsApp, webinars or blog
Strong analytical mindset with comfort using funnel, conversion, adoption and engagement metrics
Fluent Spanish and professional English for daily collaboration with a global team
Detail‑oriented with ability to execute end‑to‑end processes

Conditions

Hybrid work model in Barcelona with one day per week on‑site
Competitive salary aligned with experience
Private medical insurance
Free language classes
Unlimited access to iFeel mental‑health chat support
Birthday day off
Selection process includes an initial match chat, strategic interview and a business case presentation

digital health

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