Paid Media Acquisition Manager (H/F) at Innerskin | hitIT
Paid Media Acquisition Manager (H/F)
September 19, 2026
Hybrid
Middle
Paris, France
Important before applying
This job has conditions that may affect your decision to apply
English is required
Description
Innerskin is a fast-growing network of aesthetic medicine centers with 24 active sites in France, one in London and further openings planned, alongside a new D2C product range on Shopify. The role reports to the Digital Marketing Director and owns all paid media, from strategy to reporting, across two very different tracks. One is geolocated lead generation for the centers with a six-figure monthly budget, the other is building a D2C e-commerce acquisition machine from scratch. The position is office-based in Paris 8 with partial remote work possible.
Gender markers in the title: (H/F)
In accordance with European anti-discrimination legislation, this job is open to all candidates
Hmale
Ffemale
Responsibilities
Pilot paid campaigns end-to-end on Meta (primarily), Google and TikTok (in test): strategy, setup, launch, optimization and reporting
Build media plans for each objective: geolocated leadgen for centers, prospecting and scaling for D2C, retargeting and reactivation
Arbitrate budgets between centers, between zones and between physical and D2C based on real performance
Define campaign creative needs and collaborate in tight loops with the creative team
Continuously benchmark live creatives in the market to identify performing angles
Structure a creative test-and-iteration logic with several angles read and doubled down on
Identify and test new levers: formats, platforms, partners and investment opportunities
Monitor platform evolutions and the mechanics that perform
Requirements
1-2+ years minimum in acquisition or paid media, ideally in an agency
Hands-on experience launching and optimizing Meta and Google campaigns
Comfort with acquisition metrics such as CAC, ROAS and CPL
Solid command of tracking basics with GTM; server-side tracking is a plus
Ability to brief creatives for performance and challenge them on results
Test-and-iterate mindset: run several angles in parallel and read the results
Use of AI to generate angle variations, analyze data and speed up creative briefing
Critical eye for market creatives and translating them into testable angles
English for frictionless international communication with the London team
Fast learner, rigorous and eager for a real scope to grow
Conditions
Office-based in Paris 8 with partial remote work possible
Reports to the Digital Marketing Director
Real ownership of the whole paid media scope with no externally set media plans
Data stack with BigQuery, Zenoti booking data and Looker Studio
Two tracks: a six-figure monthly leadgen budget and a D2C launch built from scratch
Fast-growing company with 24 active centers, a London site, new openings and UK expansion
Growth trajectory towards driving a full multi-track data-driven acquisition strategy
Meta AdsGoogle AdsTikTok AdsBigQueryLooker StudioGA4GTMShopifyKlaviyoaesthetic medicine clinics and d2c beauty e-commerceserver-side trackingAI creative tools
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