Paid Media & Performance Marketing Specialist (Meta, Google & Amazon)

26 октября 2026 г.

Удалённо

Junior

Warsaw, Poland

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Описание

Performance marketing role for a California sports brand, focused on paid media across Meta, Google Ads and Amazon Advertising. The specialist plans and executes paid media strategy, sets up and optimises campaigns, runs A/B tests and reports on performance with a strong focus on ROI and eCommerce growth. The role collaborates with marketing, eCommerce and creative teams on seasonal launches and promotions. It is a full-time, fully remote position.

Обязанности

Plan and execute paid media strategies across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube) and Amazon Advertising
Manage and optimise digital advertising campaigns to drive awareness, traffic and revenue
Perform media planning, audience targeting and keyword research
Brief creative assets, set up campaigns and run ongoing optimisation and A/B testing
Prepare performance reporting and present campaign insights and recommendations
Collaborate with marketing, eCommerce and creative teams to align campaigns with brand goals, seasonal product launches and promotions
Stay current with platform updates, best practices and industry trends in cycling and sports marketing

Требования

Media planning and paid media experience managing campaigns across Meta, Google and Amazon Advertising
Marketing and new media skills to build integrated digital strategies that support brand growth and eCommerce performance
Strong research skills to analyse audiences, competitors, keywords and market trends in the cycling and sports sectors
Effective communication skills for collaborating with cross-functional teams and presenting campaign insights and recommendations
Proficiency with analytics and advertising tools such as Google Analytics, Meta Ads Manager, Google Ads and Amazon Seller/Vendor tools
Demonstrated ability to interpret data, optimise campaigns based on KPIs and manage budgets with a focus on ROI
Experience in performance marketing for consumer products or sporting goods, with cycling industry interest or experience as a plus
Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience
Ability to work independently in a remote environment, manage multiple campaigns simultaneously and meet deadlines

Условия

Full-time employment
Fully remote format of work
Collaboration within a global organisation with offices in California, Taipei and Tokyo

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Paid Media & Performance Marketing Specialist (Meta, Google & Amazon)

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