Responsable De Marketing

August 31, 2026

Remote

Senior

Important before applying

This job has conditions that may affect your decision to apply

English is required

Description

The position is for a Digital Marketing Manager responsible for leading global acquisition, conversion, and retention strategies, managing teams, budgets, and channels like Google Ads, SEO, and CRM in an international company.

Responsibilities

Define and execute global Digital Marketing Strategy aligned with commercial and international expansion objectives
Lead and coordinate Digital Marketing team, agencies, and external partners
Manage digital investment budget, optimizing profitability by channel and market
Drive acquisition and performance strategy: Google Ads, Meta Ads, SEO, Social Media, Display, affiliates, and other channels
Boost CRM, Marketing Automation, Email Marketing, and retention with focus on conversion and Customer Lifetime Value
Develop international SEO strategy
Coordinate presence and growth on Amazon, TikTok Shop, and other marketplaces
Supervise analytics, KPIs, and dashboards using GA4, Looker Studio, and BI tools
Work transversally with eCommerce, Product, IT, Commercial, and Management to improve customer experience and conversion
Incorporate AI, automation, and new technologies applied to marketing

Requirements

Over 10 years of experience in Digital Marketing, preferably from brand, eCommerce, retail, or international companies
Experience leading teams and agencies, managing significant digital budgets
Solid knowledge of Performance Marketing, CRM & Marketing Automation, SEO, CRO, digital analytics, and marketplaces
Strategic vision, business orientation, and analytical mindset
Very high level of English is essential
Experience with Shopify or similar eCommerce platforms and knowledge of AI tools applied to marketing is valued

Conditions

International business setting
Cross-functional collaboration with multiple departments

GA4Looker StudioShopifyecommerce

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