Retail Play & Demo Experience Director at the LEGO… | hitIT
Retail Play & Demo Experience Director
August 30, 2026
Hybrid
Head
Copenhagen, Denmark
Important before applying
This job has conditions that may affect your decision to apply
Mandatory office attendance · 3 days per weekEnglish is required · C1 levelEnglish CV requiredAdult-content project
Description
The LEGO Group seeks a Retail Play & Demo Experience Director to shape global in-store and online experiences across retail stores, leading strategy and innovation in play and product demonstrations.
Responsibilities
Develop global strategy for in-store play and demonstrations
Influence store concepts and customer journeys
Create scalable playbooks and frameworks
Lead experimentation with digital and retail teams
Collaborate with senior leaders
Lead and inspire a specialist team
Build value case for brand experiences
Requirements
Significant experience in retail, customer or brand experiences
Proven track record of leading complex programmes
Experience in innovative customer experiences
Strong leadership and change management
Excellent strategic thinking
Fluency in English
Conditions
Hybrid working with 3 days in office
Family Care Leave
Life and disability insurance
Wellbeing resources
Colleague discount
Bonus scheme
retail
Navigation
Actions
Similar jobs
Picked by AI from the meaning of the description, not keywords